The event, held in Cannes, France, features an awards component, which honors the best work in film, media, design, and public relations, among other categories.
This year, the festival created a new category: the Innovation Lions. This award highlights outstanding new technology that will shape the future of media. It was a great honor for our team to be awarded one of only four Innovation Lions on the Grand Auditorium stage at the Palais des Festival de Congres last week. (We were also thrilled to receive a Silver Cyber Lion and to be shortlisted for a Titanium Lion.)
Thunderclap was among hundreds of submissions in this category, and of that group, 25 were selected to be on the shortlist of Innovation Lion entries. And in a Cannes Festival first, everyone shortlisted was invited to give a Shark Tank-style 10-minute presentation and 10-minute Q&A with the jury.
Members of Innovation Lion jury were chosen from a diverse group of tech companies such as Facebook and Microsoft, and creative agencies like the Google Creative Lab. The jurors hailed from all over the globe, including Brazil, Japan, and the United Kingdom.
What was our approach?
The theme of the competition was innovation, but we took that a step further and focused on impact. Rather than just helping the jury imagine what the possibilities of Thunderclap could be, we aimed to show how much impact it has already had in the year since it launched.
We wanted to demonstrate the incredible impact that our platform can have when placed in the hands of creative, passionate campaign organizers. Whether they’re using Thunderclap to help raise money for a cause they care about, promote a film they’ve produced, or even put out a call to action to increase bone marrow registrations, people everywhere are using Thunderclap to get results and rise above the noise of social networks to mobilize their audiences.
We left Cannes feeling inspired and ready to continue working to make Thunderclap the best tool available to empower people to spread the word about the things that matter most to them. We’ve got some exciting things coming down the pipeline, including even more analytics on campaigns, new foreign language capabilities, and a number of major partnerships.
Thanks to everyone we had the honor of meeting during our time in Cannes for sharing your amazing work. We were humbled to receive an award, but continuing to help our community affect change in their world is our ultimate goal, and why we built the platform in the first place.
Please keep the feedback coming. Telling us about your experience with Thunderclap will help us constantly improve our platform and help you use the power of crowdspeaking to make your biggest impact.
Our mission is to help people spread the word about worthy causes and ideas through crowdspeaking.
If you’re a programmer or designer looking to join a small team that moves fast, but not at the expense of craft, we’d love to hear from you.
We’re thrilled to announce a new Thunderclap feature that will make it even easier for more causes and messages to be shared worldwide.
Introducing Thunderclap en Español.
Now, our most heavily trafficked pages, the Thunderclap homepage and project pages, are fully translated into Spanish. This is our first foray into internationalization for our site. It’s something we’ve always hoped to do, so when one of our partners wanted to run a Thunderclap in multiple languages, we got to work.
We determined that there were 125 individual pieces of copy from the homepage and project page that needed to be extracted and translated.
We obtained the translated text and plugged it into the site in a way that allows users’ chosen language to “follow” them throughout the Thunderclap experience.
Check out the new site for yourself! Head over to thunderclap.it/es to take a look. As always, we welcome your feedback.
Want to help us offer more languages? Email our team at firstname.lastname@example.org and we’ll send you a template to translate. It’s your chance to help revolutionize the way people are sharing messages across the globe.