Make an Even Bigger Impact: Introducing Thunderclap Pro
When we created Thunderclap, we wanted to make a platform to help people and organizations make their messages stand out with the power of crowdspeaking.
After all, people are more likely to speak out when they stand together.
Now, we’re introducing a way for campaign organizers to connect with their supporters and customize their campaigns in even more ways.
Meet Thunderclap Pro.
We’ve rolled out a number of new features to help make creating, promoting, and evaluating Thunderclap campaigns easier and more effective.
As an organizer, with Thunderclap Pro, you can see more analytics and data about your campaigns, including number of unique supporters, total clicks on each social network, supporters’ promotions of the campaign, and more. It’s powerful data that can help you tailor your promotional strategy and ensure your campaign makes its biggest impact.
You’ve got a message that resonates with your audience. Make sure your campaign page amplifies it. With Thunderclap Pro, you’ll be able to customize your campaign page assets, including a banner, main image, and background photo or color. You’ll be able to seamlessly integrate your campaign into your brand or cause’s other materials.
Embeddable Thunderclap Button
Our new features allow you to embed the Thunderclap button on your website. Your fans won’t even have to leave your site to lend their support to your campaign. We’ve also given you the ability to customize the button’s appearance to better fit with the look and feel of your site.
When you launch a successful campaign with tons of passionate, vocal supporters, you’ve got to keep the momentum going. Thunderclap Pro allows you to re-contact your supporters through the Thunderclap platform to tell them about your upcoming campaigns and maintain their interest and excitement about your message.
Thunderclap Pro + Your Brand
Thunderclap helps brands amplify their marketing messages in an authentic way that creates more organic activity and earned media. Brands can also gain access to a network of passionate and vocal people raising their hand for ideas they believe in. Native sponsorships by verticals are also available to advertisers.
We’ve been blown away by the incredible campaigns you’ve already created using our platform, and creating a Thunderclap with standard features is still absolutely free.
We’re offering Thunderclap Pro features at $500 per campaign for any user or brand that wants to leverage our more robust features to enhance their Thunderclap. It’s easy to upgrade; just click the button at the bottom of the page where you create your campaign.
We can’t wait to see how you continue to use Thunderclap and Thunderclap Pro to create change and mobilize your supporters to action.
So recently I started volunteering with Oxfam & I thought tumblr would be a good place to share the reasons why I started. As the website states Oxfam is ”a global movement of people who share the belief that, in a world rich in resources, poverty isn’t inevitable. It’s an injustice which can,…
(This post has been modified slightly from its original posting on the DE-DE blog.)
If you were a digital agency in the early 2000s, your company name probably ended in “-ient” or “-iant.” If you were a law firm or ad agency in the 1950s, you named it after the founders. Today you can usually recognize a startup by it’s prefixes and suffixes. They end in “-ly,” “.me,” or “-ilio.” They often start with “we” or drop the “e” in “-er.”
The point is that too many startups settle for functional names rather than pushing for a meaningful one. A functional name usually explains what a product does, but a conceptual name tells a story explaining why it exists. Since people don’t recall facts and features as easily as they remember stories, the name you choose is another piece of building a human-centered product.
We decided that if we wanted to build products that blend humanity and technology, we needed to name our products based on the question, “why does it exist?” and not just “what should we call it?”
The name is the idea.
We each remember a slightly different version of how we decided to name our first product “Thunderclap”. But we all remember the moment that one of us said “so it’s kinda like a thunderclap,” not realizing that he had just come up with a startup name.
That’s not to say arriving at “Thunderclap” was easy. Along the way, we left functional names like “TeamCa.st,” “GroupCa.st,” and “WeShout”. Looking back, we really could have called it anything. But when the name is the idea, it puts a human front to a tech product. We focused on the idea that when people combine their voices to make a loud noise at the same time to draw attention it’s like, well, a thunderclap.
The name is the story.
Not all names are metaphors for ideas. Some names are slightly vague, and invite us to ask “so, how did you come up with that name?”. The founders of Warby Parker named their company after two characters from Jack Kerouac’s personal journals. Not quite an obvious metaphor, but the name Warby Parker alludes to literature, evokes a specific time period, and connects their product to their story.
Another example” Watsi is medical crowdfunding site that helps people raise money for surgeries they can’t afford. So why “Watsi”? It’s named after a town in Costa Rica where the founder saw a mother on a bus asking for donations to pay for her son’s surgery.
The fact is, creating a name for a company is tough, and there’s no right or wrong way to go about it. You’re tasked with shaping a cornerstone of your company’s image. The brainstorming keeps you up at night, sometimes stresses you out, and can take a great deal of patience. But when you find something that sticks, you’ll know it.
Just remember to ask “why?” before asking “what?” and you’ll be sure to find the perfect name.