I remember where I was on July 22 two years ago, when reports of a massacre in Norway started to break. Sitting at my desk, I couldn’t believe the news alerts. A single gunman calmly landed on Utøya island off the Norwegian coast and began shooting his way through a camp of …
Thunderclap is all about saying something big. It’s your way to speak and make sure the world hears your message loud and clear.
But let’s shift gears for a moment. Sure, Thunderclap helps you speak. But for a crowdspeaking platform, we actually really love listening.
We love listening to you, our campaign organizers and supporters, over email, Twitter, and Facebook. Whether we’re working with you to brainstorm promotional tactics for your campaign, solving a technical issue, or just responding to feedback, we love hearing how you’re using our platform in awesome ways.
We’re excited to introduce a new way for us to listen to you: the Pling button.
A little backstory on Pling: Like us, Pling was born at DE-DE in New York City. It launched in March 2013 and is designed to help individuals and groups communicate quickly and naturally, combining the brevity of a text message with the personality of voice.
Pling is available for OSX and iOS, but we liked it so much, we added it to our site. It’s a more personal way for us to interact with you.
You’ll see the button in the bottom right corner of our contact page. Simply click and hold the button to speak and release the button to send us your message. Ask a question, share some feedback, or just say hi.
Thirty years ago, we didn’t have the Internet. Now, you can go to this site to see a representation of the millions of online posts uploaded and shared in just one second. It gets us thinking: How much of this content is spreading hope and building relationships? What if we could quantify all of the good being accomplished on the web?
What happens in one second on the Internet? This site illustrates it. How will you use that one second to make a difference?
With more than 225 million registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn community, but as any regular LinkedIn group member knows, groups can become easily overrun by spammers and overzealous marketers to the point where some groups just become too annoying to stay a member of.
Thunderclap + Tumblr: A New Way To Make Your Voice Heard
In just one year, you’ve created over 3,000 world-shaking, community-building Thunderclap campaigns. You’ve rallied over 470,000 passionate supporters on Facebook and Twitter, and used the power of synchronized social media to make a tremendous impact.
Now, we’re launching a major new way for you and your supporters to make your voices heard.
We’re pleased to announce that we’ve officially integrated Tumblr support into our platform. You’ll notice a new button on every campaign page.
There’s a common thread that runs through the Tumblr and Thunderclap communities: passion. On Tumblr, artists, designers, writers, photographers, and other creatives use the platform to share the work they care about with the world. In a similar fashion, Thunderclap is the place for people to vocalize their support for the causes that matter to them.
Now that we’ve added Tumblr integration, we want to share some suggestions on how to best leverage this new feature. Campaign creators can now design their Thunderclaps with Tumblr’s image-driven platform in mind creating even more engaging campaigns.
What works on Tumblr?
Think visually. Compelling images with some text describing your cause or call to action work well. If your campaign image can stand alone without any accompanying text or explanation, it’s Tumblr-ready.
If your image is eye-catching enough, people unfamiliar with your cause may even be inclined to share it, simply because they like how it looks.
If your campaign is focused on a shocking statistic (i.e. “#1in26 will develop epilepsy”) include that in your image.
We’re with you.
As we’ve taken the past few months to explore Tumblr, we’ve started to transform our own Tumblr from a traditional blog to a more dynamic Tumblr blog. In addition to company update posts like this one, we’ll be sharing and reblogging photos and articles from some of our favorite accounts. Give us a follow; we’d love to check out your Tumblr too.
Join us in embracing Tumblr as a platform for spreading messages that matter.