We liked this case study from the UK Department for International Development on its recent campaign to raise awareness about female genital mutilation.
The organization leveraged the ability to use Thunderclap to control the timeline of the message, and gathered support from influencers to help spread the word. An excerpt:
“The timing of this particular Thunderclap was ideal. Many partner organisations had planned social media packages on FGM/C, but DFID’s call to action through Thunderclap gained more and more momentum up to the day of Zero Tolerance. UNICEF’s support was crucial – their global network of social media followers contributed millions of messages.”
Congrats to the DFID team on a successful campaign!
Blake Shelton: Bringing the thunder for a great cause
Country music superstar Blake Shelton is using Thunderclap to spread the word about a fantastic effort he’s running in conjunction with the start of his upcoming tour.
$1.00 from every pre-sale ticket for Blake’s #TenTimesCrazier tour will be donated to the Academy of Country Music’s Lifting Lives®, the charitable arm of the Academy of Country Music that’s dedicated to improving lives through the power of music.
All supporters of his Thunderclap campaign will be automatically entered to win 2 tickets + a backstage Meet & Greet.
More than just Valentine's Day: Amplifying a deeper message on February 14
We’re so inspired by these campaigns that are tipping on Valentine’s Day. The groups behind them have crafted powerful messages about love, health, and respect, and we can’t wait to see the flood of messages on the big day.
V-Day is a global activist movement to end violence against women and girls. The campaign serves as a call to action for men and women everywhere to share their stories and voices at the places where they need justice and an end to violence.
A project of Break the Cycle and the National Domestic Violence Hotline, loveisrespect is an online destination for information and and action strategies for healthy relationships and dating abuse prevention. The organization’s Thunderclap campaign aims to encourage young people to register for the National Respect Announcement. On February 14, students across the nation will read the announcement over their schools’ PA systems, in meetings, or in classes. At 9 AM EST, the Thunderclap message will be blasted out across supporters’ social networks.
John-Michael Parker, singer in the band Great Caesar, launched a Thunderclap campaign to promote his band’s music video, which is centered around equality. John-Michael and his band though Valentine’s Day was the perfect day to encourage their fans to take a stand for equality and love.
How a Company Used Thunderclap to Open Doors to Open Source
The team at Macecraft Software, including Mihai Bărbulescu and Jouni Flemming, wants to take jv16 PowerTools to the next level as free, open source software. But first, they need to raise funds to make it happen. Here’s a look at how they’re doing it.