With more than 225 million registered users worldwide, LinkedIn pages have the potential to be very powerful for nonprofits. The vast majority of nonprofit staff, board members, volunteers, and funders use the site on a regular basis to network and make connections. Thus far most nonprofits have concentrated on using LinkedIn groups to build their brand inside the LinkedIn community, but as any regular LinkedIn group member knows, groups can become easily overrun by spammers and overzealous marketers to the point where some groups just become too annoying to stay a member of.
Thunderclap + Tumblr: A New Way To Make Your Voice Heard
In just one year, you’ve created over 3,000 world-shaking, community-building Thunderclap campaigns. You’ve rallied over 470,000 passionate supporters on Facebook and Twitter, and used the power of synchronized social media to make a tremendous impact.
Now, we’re launching a major new way for you and your supporters to make your voices heard.
We’re pleased to announce that we’ve officially integrated Tumblr support into our platform. You’ll notice a new button on every campaign page.
There’s a common thread that runs through the Tumblr and Thunderclap communities: passion. On Tumblr, artists, designers, writers, photographers, and other creatives use the platform to share the work they care about with the world. In a similar fashion, Thunderclap is the place for people to vocalize their support for the causes that matter to them.
Now that we’ve added Tumblr integration, we want to share some suggestions on how to best leverage this new feature. Campaign creators can now design their Thunderclaps with Tumblr’s image-driven platform in mind creating even more engaging campaigns.
What works on Tumblr?
Think visually. Compelling images with some text describing your cause or call to action work well. If your campaign image can stand alone without any accompanying text or explanation, it’s Tumblr-ready.
If your image is eye-catching enough, people unfamiliar with your cause may even be inclined to share it, simply because they like how it looks.
If your campaign is focused on a shocking statistic (i.e. “#1in26 will develop epilepsy”) include that in your image.
We’re with you.
As we’ve taken the past few months to explore Tumblr, we’ve started to transform our own Tumblr from a traditional blog to a more dynamic Tumblr blog. In addition to company update posts like this one, we’ll be sharing and reblogging photos and articles from some of our favorite accounts. Give us a follow; we’d love to check out your Tumblr too.
Join us in embracing Tumblr as a platform for spreading messages that matter.
Make an Even Bigger Impact: Introducing Thunderclap Pro
When we created Thunderclap, we wanted to make a platform to help people and organizations make their messages stand out with the power of crowdspeaking.
After all, people are more likely to speak out when they stand together.
Now, we’re introducing a way for campaign organizers to connect with their supporters and customize their campaigns in even more ways.
Meet Thunderclap Pro.
We’ve rolled out a number of new features to help make creating, promoting, and evaluating Thunderclap campaigns easier and more effective.
As an organizer, with Thunderclap Pro, you can see more analytics and data about your campaigns, including number of unique supporters, total clicks on each social network, supporters’ promotions of the campaign, and more. It’s powerful data that can help you tailor your promotional strategy and ensure your campaign makes its biggest impact.
You’ve got a message that resonates with your audience. Make sure your campaign page amplifies it. With Thunderclap Pro, you’ll be able to customize your campaign page assets, including a banner, main image, and background photo or color. You’ll be able to seamlessly integrate your campaign into your brand or cause’s other materials.
Embeddable Thunderclap Button
Our new features allow you to embed the Thunderclap button on your website. Your fans won’t even have to leave your site to lend their support to your campaign. We’ve also given you the ability to customize the button’s appearance to better fit with the look and feel of your site.
When you launch a successful campaign with tons of passionate, vocal supporters, you’ve got to keep the momentum going. Thunderclap Pro allows you to re-contact your supporters through the Thunderclap platform to tell them about your upcoming campaigns and maintain their interest and excitement about your message.
Thunderclap Pro + Your Brand
Thunderclap helps brands amplify their marketing messages in an authentic way that creates more organic activity and earned media. Brands can also gain access to a network of passionate and vocal people raising their hand for ideas they believe in. Native sponsorships by verticals are also available to advertisers.
We’ve been blown away by the incredible campaigns you’ve already created using our platform, and creating a Thunderclap with standard features is still absolutely free.
We’re offering Thunderclap Pro features at $500 per campaign for any user or brand that wants to leverage our more robust features to enhance their Thunderclap. It’s easy to upgrade; just click the button at the bottom of the page where you create your campaign.
We can’t wait to see how you continue to use Thunderclap and Thunderclap Pro to create change and mobilize your supporters to action.
So recently I started volunteering with Oxfam & I thought tumblr would be a good place to share the reasons why I started. As the website states Oxfam is ”a global movement of people who share the belief that, in a world rich in resources, poverty isn’t inevitable. It’s an injustice which can,…
(This post has been modified slightly from its original posting on the DE-DE blog.)
If you were a digital agency in the early 2000s, your company name probably ended in “-ient” or “-iant.” If you were a law firm or ad agency in the 1950s, you named it after the founders. Today you can usually recognize a startup by it’s prefixes and suffixes. They end in “-ly,” “.me,” or “-ilio.” They often start with “we” or drop the “e” in “-er.”
The point is that too many startups settle for functional names rather than pushing for a meaningful one. A functional name usually explains what a product does, but a conceptual name tells a story explaining why it exists. Since people don’t recall facts and features as easily as they remember stories, the name you choose is another piece of building a human-centered product.
We decided that if we wanted to build products that blend humanity and technology, we needed to name our products based on the question, “why does it exist?” and not just “what should we call it?”
The name is the idea.
We each remember a slightly different version of how we decided to name our first product “Thunderclap”. But we all remember the moment that one of us said “so it’s kinda like a thunderclap,” not realizing that he had just come up with a startup name.
That’s not to say arriving at “Thunderclap” was easy. Along the way, we left functional names like “TeamCa.st,” “GroupCa.st,” and “WeShout”. Looking back, we really could have called it anything. But when the name is the idea, it puts a human front to a tech product. We focused on the idea that when people combine their voices to make a loud noise at the same time to draw attention it’s like, well, a thunderclap.
The name is the story.
Not all names are metaphors for ideas. Some names are slightly vague, and invite us to ask “so, how did you come up with that name?”. The founders of Warby Parker named their company after two characters from Jack Kerouac’s personal journals. Not quite an obvious metaphor, but the name Warby Parker alludes to literature, evokes a specific time period, and connects their product to their story.
Another example” Watsi is medical crowdfunding site that helps people raise money for surgeries they can’t afford. So why “Watsi”? It’s named after a town in Costa Rica where the founder saw a mother on a bus asking for donations to pay for her son’s surgery.
The fact is, creating a name for a company is tough, and there’s no right or wrong way to go about it. You’re tasked with shaping a cornerstone of your company’s image. The brainstorming keeps you up at night, sometimes stresses you out, and can take a great deal of patience. But when you find something that sticks, you’ll know it.
Just remember to ask “why?” before asking “what?” and you’ll be sure to find the perfect name.
The event, held in Cannes, France, features an awards component, which honors the best work in film, media, design, and public relations, among other categories.
This year, the festival created a new category: the Innovation Lions. This award highlights outstanding new technology that will shape the future of media. It was a great honor for our team to be awarded one of only four Innovation Lions on the Grand Auditorium stage at the Palais des Festival de Congres last week. (We were also thrilled to receive a Silver Cyber Lion and to be shortlisted for a Titanium Lion.)
Thunderclap was among hundreds of submissions in this category, and of that group, 25 were selected to be on the shortlist of Innovation Lion entries. And in a Cannes Festival first, everyone shortlisted was invited to give a Shark Tank-style 10-minute presentation and 10-minute Q&A with the jury.
Members of Innovation Lion jury were chosen from a diverse group of tech companies such as Facebook and Microsoft, and creative agencies like the Google Creative Lab. The jurors hailed from all over the globe, including Brazil, Japan, and the United Kingdom.
What was our approach?
The theme of the competition was innovation, but we took that a step further and focused on impact. Rather than just helping the jury imagine what the possibilities of Thunderclap could be, we aimed to show how much impact it has already had in the year since it launched.
We wanted to demonstrate the incredible impact that our platform can have when placed in the hands of creative, passionate campaign organizers. Whether they’re using Thunderclap to help raise money for a cause they care about, promote a film they’ve produced, or even put out a call to action to increase bone marrow registrations, people everywhere are using Thunderclap to get results and rise above the noise of social networks to mobilize their audiences.
We left Cannes feeling inspired and ready to continue working to make Thunderclap the best tool available to empower people to spread the word about the things that matter most to them. We’ve got some exciting things coming down the pipeline, including even more analytics on campaigns, new foreign language capabilities, and a number of major partnerships.
Thanks to everyone we had the honor of meeting during our time in Cannes for sharing your amazing work. We were humbled to receive an award, but continuing to help our community affect change in their world is our ultimate goal, and why we built the platform in the first place.
Please keep the feedback coming. Telling us about your experience with Thunderclap will help us constantly improve our platform and help you use the power of crowdspeaking to make your biggest impact.
Our mission is to help people spread the word about worthy causes and ideas through crowdspeaking.
If you’re a programmer or designer looking to join a small team that moves fast, but not at the expense of craft, we’d love to hear from you.
We’re thrilled to announce a new Thunderclap feature that will make it even easier for more causes and messages to be shared worldwide.
Introducing Thunderclap en Español.
Now, our most heavily trafficked pages, the Thunderclap homepage and project pages, are fully translated into Spanish. This is our first foray into internationalization for our site. It’s something we’ve always hoped to do, so when one of our partners wanted to run a Thunderclap in multiple languages, we got to work.
We determined that there were 125 individual pieces of copy from the homepage and project page that needed to be extracted and translated.
We obtained the translated text and plugged it into the site in a way that allows users’ chosen language to “follow” them throughout the Thunderclap experience.
Check out the new site for yourself! Head over to thunderclap.it/es to take a look. As always, we welcome your feedback.
Want to help us offer more languages? Email our team at email@example.com and we’ll send you a template to translate. It’s your chance to help revolutionize the way people are sharing messages across the globe.
It’s been a while since our last blog post, and the Thunderclap team has been blown away by the campaigns that we’ve been invited to be a part of. The platform only lives if people choose to use it. We’ve been incredibly humbled that we’ve been chosen to help spread the word about campaigns that range anywhere from helping LA Dodger fans support their team on opening day or thousands showing their support for a two year old bravely fighting leukaemia.
One thing we’ve been working on recently is our homepage redesign. We used to just showcase “Staff Picks” and “Thunderclap Hall of Fame”, but are proud to release a new feature on the site, “Trending Campaigns”. See which campaigns are moving others and rapidly gaining support. Are you passionate about Fracking in Pennsylvania or the livelihood of Animal shelters? If so raise your voice by backing these campaigns!
“There is a power that can be created out of pent-up indignation, courage, and the inspiration of a common cause, and that if enough people put their minds and bodies into that cause, they can win. It is a phenomenon recorded again and again in the history of popular movements against injustice all over the world.”—Howard Zinn, You Can’t Be Neutral on a Moving Train: A Personal History of Our Times
Today, India and China abandon or kill more girls than are actually born in the US. Its called Gendercide and its very real.
I find it hard to believe this type of atrocity can occur in modern society. It’s utterly appalling. …and yet, I don’t speak out.
How exactly would I speak out and if I did? Would it actually make a difference?
During the SOPA/PIPA debate, thousands of people rallied on social media to show their disapproval of a controversial bill. The activity surrounding it was all very public and you couldn’t help but notice all the chatter.
People posted on facebook and twitter, added a STOP SOPA banner to their profile picture, and some even aimed a Robo Calling cannon at Congress, tying up their phone lines with messages to stop SOPA.
It was a punk rock moment for the internet as people took action, together.
I’m not an activist type of guy and yet I found myself jumping on this bandwagon, sent some tweets and even changed my profile picture. And yet for most issues. I do nothing.
Thunderclap was born out of the idea that people are more likely to speak out when they stand together.