Meet Pubslush: Crowdfunding for Books

Thunderclap offers 17 categories for campaigns, from music to charity to technology, and everything in between.

Recently, we’ve seen a lot of activity in the Book category of the platform. Authors of children’s books, graphic novels, and more have created campaigns and are leveraging Thunderclap to help them gain exposure for their work.

But we’d like to introduce you to a company that takes book promotion and publishing to the next level.

Meet Pubslush.


If you’re an author, or even just an avid reader, you’ll want to take a look at Pubslush. It’s a crowdfunding and analytics platform devoted to books. It’s a place for authors to raise money to get their books published, and it gives readers a way to discover and engage with up-and-coming authors. Plus, for every book sold through the platform, a book will be donated to a child in need.

So what sets Pubslush apart from other crowdfunding sites? The platform offers analytics about a project’s supporters, one-on-one service to authors, a flexible funding system, no upfront costs, and a “Books for Sale” section that helps promote successful campaigns even after they’re complete.

We’re pretty big fans of Pubslush, but we went straight to the source to learn a bit more about the platform. “Pubslush is dedicated to building a community that will connect writers, readers and publishing industry professionals,” said Justine Schofield, Development Director at Pubslush. “We are forging valuable connections in the industry and will continue to grow our company to become a valuable resource for the book world.”

We asked Justine more about how Pubslush came to be, what makes it tick, and what’s coming next. 

Thunderclap: What was the inspiration behind Pubslush?

Justine Schofield: The idea for Pubslush is a direct tribute to J.K. Rowling. We were shocked to learn her first book, Harry Potter and the Sorcerer’s Stone, was rejected by 12 publishers. This seemed to indicate there was a clear problem with the publishing industry. Upon further investigation, we learned many best-selling books were rejected time and time again, which means there are countless best sellers out there that will never reach the shelves. As with all creative projects, writers can’t share their work without monetary backing. That’s where Pubslush comes in.

TC: How did Pubslush get its name?

JS: We are aiming to redefine the “slush pile.” The slush pile is the infamous pile of unsolicited manuscripts that usually go unread at publishing houses. There is so much talent out there that hasn’t been discovered because of the archaic nature of traditional publishing houses and the simple fact that the amount of content out there exceeds the capacity of publishers. Our goal is to democratize the publishing industry by introducing readers into the publishing equation.

TC: At Thunderclap, we’ve noticed that our most successful campaigns have simple, actionable messages. Is there any secret to a successful Pubslush campaign?

JS: We find the most successful campaigns have a few key factors. First, a detailed marketing plan, even before the launch of the campaign, is essential. Other than that, campaigns should have a variety of enticing reward levels and an engaging and personalized video. These factors really do help to generate support.

TC: What’s the most impressive or creative campaign that you’ve seen so far?

JS: [The campaign for] He Never Liked Cake by Janna Leyde. Janna raised over $15,000 for her memoir about dealing with her father’s traumatic brain injury he suffered after being in a car accident when she was 14 years old. Her goal was to tell one new person every day about her campaign and that was how she was able to gain the support of the 250 people who helped her share her story and make her book a reality.

She really utilized the niche of her book, raising awareness and support for TBI victims and their families. She was incredibly passionate about her story and that’s what propelled her to succeed. Her book is now available for purchase and can be found in the Books For Sale section of our site.

TC: Pubslush has an awesome one for one program focused on literacy. How did you decide to incorporate a social good element to your platform?

JS: Pubslush’s first and main giving partner is Flying Kites, an orphanage in Kenya. Our president had been involved in education and human rights nonprofits before launching Pubslush and she had discovered Flying Kites during her travels. We’ve worked very closely with the organization to fund the construction of a new library and have already funded three new teachers for their school.

Authors on our crowdfunding platform can also choose to donate a percentage of their funds to the Pubslush Foundation, which is committed to providing educational material to children in need. As we continue to grow as a company, we’re expanding our relationships and partnering with other organizations in Brazil and Israel. Our dream has always been to provide e-readers to children without access to literature.

Thanks to Justine for sharing Pubslush’s story with us! Be sure to visit the site to learn more.

About Justine: Justine Schofield is the development director of Pubslush, a global crowdfunding platform only for books. Authors can raise funds and gauge initial market viability for their book projects. Justine graduated from Emerson College in Boston, MA with a degree in Writing, Literature, and Publishing and is currently enrolled at Lesley University in Cambridge, MA, earning her MFA in Creative Writing. She specializes in social media and public relations and in the past she has worked with growing companies to develop their online presence. Justine has become a prominent industry voice for educating authors and publishers about crowdfunding and her work has been featured on many online publications.

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