A Year in Review
We can hardly believe it’s almost 2014! To celebrate the conclusion of a successful year and the start of a new one, we’ve rounded up some campaigns from 2013 that not only had a tremendous social reach, but also shed light on important issues, technology, and ways to have a positive impact on the planet.
Read on to see a few highlights from 2013.
Dutch designer Dave Hakkens wanted to spread the word about his Phonebloks modular phone idea to see if consumers were interested, so he created a Thunderclap campaign and linked to his campaign page on the official Phonebloks site. As it turns out, people were more than just a little interested. By the campaign’s end date on October 29, 2013, Dave amassed a record number of nearly a million supporters.
On the date of the big Thunderclap launch, even more exciting news was announced: Dave was going to partner with Motorola to bring a modular phone project to life.
The Global Fund, Huffington Post, Charlize Theron Africa Outreach Project and the UN Secretary-General’s Special Envoy for Financing the Health Millennium Development Goals and for Malaria united around a common goal: to encourage world leaders to commit to defeating AIDS, TB, and malaria. With a compelling video and story, the organizers recruited brands, non-profits, and individuals to send a clear message to leaders who decide on the funding used to fight these diseases.
With support from President Barack Obama, The White House, Russell Simmons, among others, The March for Innovation’s campaign generated an important conversation about immigration reform and its effect on innovation and technology in America.
On World Environment Day (June 5) this year, the United Nations Environment Programme asked people to reduce their “foodprint” and cut down on their food waste. Influencers like Gisele Bündchen, Li Bingbing, and various United Nations agencies lent their voices to the campaign.
Mozilla organized a campaign to announce the launch of Firefox OS, the first Web-based operating system for smartphones. With over 50,000 supporters across four campaigns in English, Spanish, Polish, and Portuguese, the campaign was designed to help people all over the world build buzz and demand for the new product.