From Crowdspeaking to Crowdfunding
We’re really excited about a trend we’ve been seeing in the campaigns you’ve been running on Thunderclap.
You’re creating campaigns to share brilliant ideas, and sometimes, to make those ideas a reality, you need to raise money.
That’s where crowdfunding comes in.
We’ve always noticed a number of parallels between our platform and crowdfunding platforms. With crowdfunding, organizers ask their networks to donate a dollar amount to help them advance an idea or project. On Thunderclap, organizers ask their networks to donate a social media post to help them spread a message.
You’ve seen that parallel too. More and more Thunderclap campaigns include a link to a crowdfunding platform, leveraging the power of the crowd to show their support with their social reach and their dollars.
Over time, we’ve compiled some best practices specifically tailored to Thunderclaps that are designed to promote crowdfunding campaigns.
1. Your Thunderclap message should explain your crowdfunding goal. This helps people have an understanding of the project and what you’re trying to accomplish before they even land on the crowdfunding page.
For example, Milkmade, a NYC-based craft ice cream company, was running a “Lickstarter” (Kickstarter) campaign to raise funds for a brand new ice cream machine that would help the Milkmaids meet their growing demand.
They used Thunderclap to help them spread the word about their Lickstarter. Their message explained their goal (growing their company), what they do (make and deliver ice cream), and had a call to action (supporting the crowdfunding campaign).
Consistent promotion and strategic updates on both Thunderclap and Kickstarter helped the Milkmaids exceed their fundraising goal with the help of 532 donors.
2. Use action words to alert Thunderclap supporters that the message link leads to a fundraising page. This primes people to be ready to pledge money when they click the link. Words like “help,” “support,” and “pledge” indicate that you’re asking your supporters for a financial contribution.
You And Who, a buy one-give one t-shirt company, wanted to expand and kick off production on their own custom-designed shirt. The shirt would be cut, sewn and dyed by family-owned businesses in the U.S., and for every one sold, a shirt would be donated to an American in need.
3. Use the Thunderclap campaign to create a sense of urgency around reaching the crowdfunding goal. Scheduling your Thunderclap campaign to tip a few days before your crowdfunding campaign ends is a great strategy to direct people to contribute and remind them that the campaign is ending soon.
4. Use Thunderclap to gauge interest for a crowdfunding campaign. A Thunderclap campaign allows people to make a lower-risk pledge (just a social media post) in support of a cause or idea, rather than pledging money right away. If the Thunderclap campaign generates enough interest, a crowdfunding campaign might be a logical next step.
The Phonebloks project is a solid example of this strategy. Designer Dave Hakkens wanted to see if there was any interest in a modular phone. His Thunderclap was designed to see how many people wanted to “show the world we want a phone worth keeping.”
As it turned out, almost a million people were interested. Dave went on to pursue the project through a partnership with Motorola.
Interested in launching a Thunderclap campaign to promote your crowdfunding project? Feel free to Tweet us @ThunderclapIt with questions or ideas.