We liked this case study from the UK Department for International Development on its recent campaign to raise awareness about female genital mutilation.
The organization leveraged the ability to use Thunderclap to control the timeline of the message, and gathered support from influencers to help spread the word. An excerpt:
“The timing of this particular Thunderclap was ideal. Many partner organisations had planned social media packages on FGM/C, but DFID’s call to action through Thunderclap gained more and more momentum up to the day of Zero Tolerance. UNICEF’s support was crucial – their global network of social media followers contributed millions of messages.”
Congrats to the DFID team on a successful campaign!