A New Way to Communicate

One of Thunderclap’s chief goals is to allow campaign organizers to rally their friends around an important message, cause, or product. Our organizers work hard to generate tons of buzz and launch campaigns that never cease to surprise us with their creativity.

Of course, we always advise campaign organizers to promote their Thunderclaps regularly on social media, email, and through word of mouth leading up to the launch date. (If you’re getting a little sick of seeing tweets from an organizer about their Thunderclap, it probably means they’re doing a good job promoting it!)

But we wanted to give organizers an even more direct way to get in touch with their supporters. Now, supporters can follow any campaign organizer simply by clicking a button.

Anytime an organizer posts a campaign update, all of his or her followers will receive an email. In fact, they’ll receive an entire daily email digest of updates from all of the organizers they follow.


Are you an organizer wondering how you can make the most of this new tool, or supporter wondering what the heck is going to show up in your inbox? Here are the details:

1. Post regular updates about campaign progress. Did you increase your supporter goal? Are you halfway to your goal? Send out an update to get let your supporters know so they can bring their friends on board.

2. Share some news. Are you using your Thunderclap to promote an event? If you’ve secured a special guest, changed venues, added a sponsor, or made any developments, post an update to keep your supporters informed.

3. Ask for help. Provide simple, quantified actions for your supporters that will have a visible impact. For example, ask your supporters to personally tweet at or email five friends and share the link to your campaign page. Encourage them to share what your campaign means to them, and invite their friends to lend their support. This is an effective way to increase your numbers, and if you go about it in a respectful way, it won’t seem spammy or disingenuous.

4. Just say thanks. This one’s easy and often overlooked. Posting an update to thank your supporters for their interest and help in spreading the word is an simple and meaningful gesture. Plus, your supporters will be excited to see your thoughtful message in their inboxes.

Check out these examples from the UN Office for Disaster Risk Reduction (DRR),  Voter Participation Center, and the I Am Happy Project for inspiration.

And stay tuned. We’ve got some cool stuff to make it easier for organizers and supporters to stay in touch coming down the pipeline.

Have you used updates as an organizer? Have you received an email digest as a supporter? Share your thoughts or tips with the Thunderclap community. Leave a comment on this post or send a tweet to @ThunderclapIt.

Did you catch our DigitalGov University webinar?

We were excited to have the chance to talk about Thunderclap and answer some viewers’ questions. Take a look!

Thunderclap + Tumblr: A New Way To Make Your Voice Heard

In just one year, you’ve created over 3,000 world-shaking, community-building Thunderclap campaigns. You’ve rallied over 470,000 passionate supporters on Facebook and Twitter, and used the power of synchronized social media to make a tremendous impact.

Now, we’re launching a major new way for you and your supporters to make your voices heard.

We’re pleased to announce that we’ve officially integrated Tumblr support into our platform. You’ll notice a new button on every campaign page.


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Why Tumblr?

There’s a common thread that runs through the Tumblr and Thunderclap communities: passion. On Tumblr, artists, designers, writers, photographers, and other creatives use the platform to share the work they care about with the world. In a similar fashion, Thunderclap is the place for people to vocalize their support for the causes that matter to them.

We also took a look at the numbers. We saw that people were flocking to Tumblr to post, share, and comment on posts they cared about. In fact, the site hosts 90 million blogs with 89 million new posts every day.

Now that we’ve added Tumblr integration, we want to share some suggestions on how to best leverage this new feature. Campaign creators can now design their Thunderclaps with Tumblr’s image-driven platform in mind creating even more engaging campaigns.

What works on Tumblr?

Think visually. Compelling images with some text describing your cause or call to action work well. If your campaign image can stand alone without any accompanying text or explanation, it’s Tumblr-ready. image

If your image is eye-catching enough, people unfamiliar with your cause may even be inclined to share it, simply because they like how it looks.

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If your campaign is focused on a shocking statistic (i.e. “#1in26 will develop epilepsy”) include that in your image.

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We’re with you.

As we’ve taken the past few months to explore Tumblr, we’ve started to transform our own Tumblr from a traditional blog to a more dynamic Tumblr blog. In addition to company update posts like this one, we’ll be sharing and reblogging photos and articles from some of our favorite accounts. Give us a follow; we’d love to check out your Tumblr too.

Join us in embracing Tumblr as a platform for spreading messages that matter.