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100Kin10

How a Small Team Reached Millions to Recruit STEM Teachers

America needs STEM (science, technology, engineering, math) teachers, and 100Kin10 is leading the charge to recruit them. The group targeted college STEM majors and recent grads to show them why teaching STEM is so rewarding.

100Kin10 was formed in response to President Obama’s 2011 State of the Union speech that challenged the nation to produce 100,000 new STEM teachers by the year 2021.

The campaign was centered around a short video with a catchy song that highlighted all of the ways that STEM teachers can “blow minds” every day.

According to Talia Milgrom-Elcott, 100Kin10's Executive Director and Co-Founder, Thunderclap played an important role in helping the program reach its audience in an impactful way:

“The Thunderclap helped us create a sense of excitement - and it let us tap into diverse networks to build support - even before the campaign launched. It also gave us a sense of calm, in the midst of the final days of hurried planning, knowing just what our launch day reach would be.”

750 people, including high-profile supporters like John Legend and Michael Ian Black, joined the Thunderclap campaign to share the message and show how crucial—and fun—teaching STEM can be.

Warning: the video you are about to watch may blow your mind.

Category

Cause

Social Reach

12,957,788

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