L’Oréal partnered with the Melanoma Research Alliance (MRA) to educate women about the importance of melanoma prevention and research.
The company turned to Thunderclap to share a message on Memorial Day to remind women to wear sunscreen and stay safe all summer long.
L’Oréal and MRA asked women to pledge to wear sunscreen daily and visit itsthatworthit.org to learn more about melanoma prevention. They shared a video featuring spokeswomen like Lea Michele, Eva Longoria, and Diane Keaton, and directed people to the Thunderclap campaign via social media, television appearances, and more.
This extensive promotion and the emotional pull of the message helped L’Oréal and MRA gather nearly 2,800 supporters.