“The world’s best human guinea pig.” That’s how Newsweek described author and entrepreneur Tim Ferriss. To say he’s fearless would be an understatement.
Tim is the author of “The 4-Hour Workweek” and host of The Tim Ferriss Show podcast. His latest endeavor is The Tim Ferriss Experiment, a 13-episode journey during which he attempts to learn everything from professional poker to parkour.
When Tim got the digital rights to The Tim Ferriss Experiment, it was a key moment for him and his fans. In an email promoting the series, he explained that it was his “most important project of the last three years.”
Tim created a Thunderclap campaign to give his fans and fellow influencers a quick, easy way to announce the series on launch day. He spread the word about the campaign in a strategic way, reaching out to his email list of over 1 million people, promoting the campaign on Twitter and Facebook, and mentioning it on his extremely popular blog.
On launch day, over 3,300 of Tim’s biggest supporters unleashed the series to the world, reaching 7 million people. The campaign drove people to a page where they could watch the series and check out exclusive behind-the-scenes content from Tim.
During the week of the launch, The Tim Ferriss Experiment was the number one most-downloaded TV season on iTunes, beating popular shows such as Game of Thrones, Downton Abbey, Mad Men, and all the rest.