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#FREELIFE x Camp Kesem Charity

by Bixel Boys category: Charity

“Purchase the #FREELIFE jersey to join our roster and help us beat cancer. http://thndr.it/1BNmAxM

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Endet Oct 07, 11:30 AM PDT

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This campaign ended on October 07 at 11AM

#FREELIFE x Camp Kesem Charity

Six months ago we printed 50 jerseys with the intention to treat them differently than just another t-shirt.  The idea was simple, a shirt that was earned, not bought.  Across the chest reads our motto, #FREELIFE; a term loose in definition but strong in conviction. We began by giving it to people we respected, DJ peers like Skrillex, Dillon Francis, Martin Garrix, TJR, and larger than life characters like Lil' Jon and tastemakers across the US. The ensuing demand from fans was humbling, and while we could have turned a profit by selling them we knew the shirts' value wasn't a monetary currency but a social currency.  Instead, we held a draft, we asked those who wanted a jersey to describe what 'Living Free meant to them' and what we got back was astonishing.  Hundreds and hundreds of submissions from aspiring musicians, firefighters, the formerly paralyzed and chemotherapy patients all identified under our #FREELIFE mantra.  Of the hundreds of applicants we selected ten, awarded them a jersey, and shared their heroic stories with our fans.

Now we've reached the final chapter of this campaign.  We're finally going to make these jerseys available for purchase, however 100% of the proceeds will be given to Camp Kesem (www.campkesem.org), a nationwide community, driven by passionate college student leaders, that supports children through and beyond their parent’s cancer. This summer, Camp Kesem served nearly 4,000 children, ages 6-16, with critical support through free summer camps led by passionate college students empowered with life & leadership skills. For those who have wanted this jersey, and wanted to represent what it stands for, this is their chance; and we hope through this campaign we've been able to spread a culture of positivity and serve those who deserve it.

Jersey's will only be on sale for 3 weeks and will not be sold ever again. For more information on Camp Kesem, please visit www.campkesem.org, Facebook.com/CampKesem, and @CampKesem on Twitter & Instagram.

Nichts zum Erzählen!

Veranstalter

Bixel Boys
@bixelboys

We would like to announce that the #FREELIFE Jersey’s will go on sale in two weeks at the commencement of this Thunderclap. 100% proceeds will be donated to Camp Kesem, a student run non-profit organization that raises money to send children whose parents have been affected by cancer to a free week of summer camp.

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