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Never Again... Again.

by Huffington Post Impact category: Cause

“We always say 'Never again,' but let's mean it this time. Let's take action BEFORE full-blown disaster occurs. http://thndr.it/NozOcG

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Endet Jul 02, 12:00 NACHMITTAGS EDT

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This campaign ended on July 02 at 12PM

Never Again... Again.

When it comes to aid for Africa, there's a longstanding modus operandi known as the CNN effect: The public isn't spurred to take action until it's hit with the prototypical images of sizzled farmland and emaciated children. Well, here at Impact, we want to create the Huffington Post effect -- as proposed by A View from the Cave -- by advocating for action before full-blown crisis hits.

Amid drought, war, a food shortage and government corruption, Africa's Sahel region is on the verge of an alarming humanitarian crisis, as the people of this Sub-Saharan swath are forced to search anthills for crumbs and eat seeds instead of planting them.

In our newly launched Sahel series, we'll raise awareness of the impending crisis that is likely to affect as many as 18 million people in eight countries -- from Senegal in the West to the Sudan in the East -- by focusing on the places and faces in this challenged region.

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Nichts zum Erzählen!

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