thunderclap logo
loading
×
×
×
×
×

"Story Design" creates change.

by Denise Withers category: Book

“Discover how to design better futures using expertise we all have: narrative intelligence. Get the #StoryDesign book http://thndr.me/AnCuCx

profile image
Denise Withers
Unterstützer
42 of 100
42% vom Ziel erreicht
Soziale Reichweite
59,827
Leute
Zeit Übrig
Vollständig

Vollständig

This campaign ended on January 08, 2018 at 10AM

"Story Design" creates change.

Today's leaders are under pressure to innovate-or else. Trouble is, they never learned how. Story Design fixes that.

It's the only book that shows you how to design for the future using expertise you already have: narrative intelligence.

"Fusing expertise from documentary storytelling and design science, Story Design is a valuable resource for innovation practitioners, corporate strategists, change agents and any organization or group struggling to change trajectory in a dynamic and uncertain environment."
-Lara Lee, President, Orchard Supply Hardware (division of Lowe's Companies, Inc.)

Narrative intelligence is today's untapped superpower; it's the fuel that drives our creative and analytical engines. We use it constantly, to make sense of and shape our world. It's what enables us to imagine new services, analyze experiences, predict customer behavior, test theories, map business model canvases-and much more.

In this practical playbook, Denise Withers shares tools from her thirty-five years of work as a filmmaker, consultant and academic to help you go beyond storytelling and learn how to use story design to create everything from sneakers to strategy. Drawing on real world examples, she shows you how to:

• discover and develop fresh ideas
• create and test breakthrough solutions
• plan and lead innovation ventures.

Narrative intelligence isn't new. Neither is design. But no one has combined them before to reveal their hidden potential. Whether you're an entrepreneur running a start-up or a world leader tackling system change, Story Design can help you develop the creativity and design thinking capacity you need to innovate on demand.

Nichts zum Erzählen!

Veranstalter

Denise Withers
@denisewithers

Author of "Story Design". Award-winning filmmaker, designer, educator. I use story to design the future. http://denisewithers.com

Letzte Unterstützer
profile pic
Knackworks_
3 Monate ago
profile pic
Tam Dys
3 Monate ago
profile pic
Chuck Alice
3 Monate ago
profile pic
Cheryl Leia
3 Monate ago
profile pic
Илья Фанкевич
4 Monate ago
profile pic
THNKschool
4 Monate ago
profile pic
readredreadromance
4 Monate ago
profile pic
Helena Hensley
4 Monate ago
×