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From Idea To App

by Megan E. Holstein category: Book

“Tech is not just for the hackers - not anymore. You *can* make a great app without knowing how to program. #app #ios http://thndr.it/1eR3g4L

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Megan E. Holstein
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Endet Mar 16, 12:00 PM EDT

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This campaign ended on March 16 at 12PM

From Idea To App

"What if I told you, you don't need to know how to program to make an app?"

See the latest manuscript for FREE here.

Elevator Pitch:

There are so many people out there who want to make an app.  That is a wonderful thing, and who doesn't enjoy hearing about someone who is following their dream.  The most common roadblock heard on the path to having an app is "I can't make an app... I don't want/like/know how to to program."  

Bollocks.  Not knowing how to program or not wanting to do that part of app making does not mean you can't make an app at all.  A culture has grown around apps, making them the property of hackers, programmers and nerds-turned-cool.  Well, it shouldn't be this way, and From Idea to App is the book showing these dreamers that it's possible.

Yes, you can make an app without programming, and From Idea to App will show you how.

The Book:

From Idea to App will be split into three parts, to mirror the three different stages of an app's lifetime.  It will follow the reader on a chronological journey through the creation of the app, providing the advice the reader needs, when they need it.

  • Design:  This is the beginning of an app's lifetime.  The app idea is shaped, grown, and solidified.  It will go over everything from honing your beginning ideas to sketching the app's screens for the first time.  This is where the reader's app is born.  

 

  • Development:  The app is formed and the reader has a plan.  This is where they'll be taken through the ins and outs of getting an app graphically designed, programmed, and brought to life.  It goes over a couple of different methods of production, including:  how to package materials and get the app coded by a freelancer, how to contact agencies and get your app produced, and how to use services like Corona to get your app produced.

 

  • Deployment:  Much like a college student moving out is not the end of the story for a parent, an app coming out on the app store is not the end for a developer.  Before they can even think about updating or changing an app, there are guerrilla marketing techniques every app owner needs to know to separate themselves from the herd.  Gone are the days when an app would sell itself, and every app (no matter how great) needs a marketing plan behind it.

 

Case Studies:

One great feature of From Idea to App are the case studies that will be scattered throughout the book.  Learn from me, CEO of Pufferfish Software, and more importantly, app visionaries such as Everest's CEO, Francis Pedraza, and Applit's CEO, Keith Shields.  They will discuss the evolution of their apps, and what separated their apps from the millions on the app store.

Included in these case studies will be images & models from their app's development stages, allowing readers a visual example of what makes an app successful (and will make the book beautiful to look at.)

The Cause:

So many people have this idea in their heads that they have to be a programmer to work in the cool space that is tech, and that's a ridiculous notion.  So many people have stopped themselves from pursuing their dreams because they don't like to program in C or don't like teaching themselves how to, even though they love every other aspect of app development.  We're here to help people build things they love while focusing on things they love.  

Henry Ford was a handy enough mechanic, but he didn't know the particulars of what revolutionized Ford engines.  John D. Rockefeller wasn't a chemical engineer, but he still started the Standard Oil Company.  And more relevantly, Mark Zuckerberg may be handy with code, but there are engineers at his company who know more about code than he does.

You don't have to be the best in the world at your trade to be successful - you don't even have to have more than a basic grasp!  What does matter is that you're willing to work hard and learn what you need to, and to never give up when the going gets tough.

Share this thunderclap, and help other people find the courage they need to achieve their dreams.

Nichts zum Erzählen!

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Megan E. Holstein
@MeganEHolstein

This message is important to me because so many people get themselves down and keep themselves from following their dreams because they don't fit the pop culture preconceived notion of a tech entrepreneur. There are so many more kinds of successful people than hackers who have been coding since they were twelve, and that is not a prerequisite to being a successful techie, no matter what people tell you.

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