It's THAT Worth It

by L'Oreal Paris and Melanoma Research Alliance category: Cause

“I'll stop melanoma by wearing sunscreen daily & using my voice to support MRA. A cure is near! #itsthatworthit http://thndr.it/1iYk9yL

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L'Oreal Paris and Melanoma Research Alliance
2,764 of 2,500
110% of goal supported
Social Reach
Time Left
Ends May 20, 5:00 PM EDT


This campaign ended on May 20 at 5PM

Melanoma is the deadliest form of skin cancer – and one of the most common cancers among women under 40.

The good news is a cure is near. But we need your help.


  1. At the top of the page, support via Twitter, Facebook, and/or Tumblr and get the word out to your friends and followers to do the same.
  2. Go to Itsthatworthit.org to learn more about melanoma and the latest suncare advances, the importance of skin checks and visits to your dermatologist, and additional ways to support the MRA.
  3. On May 20th, watch as everyone’s messages are simultaneously shared around the world.

The first line of defense is prevention. We know not to smoke. We know not to text and drive. But do we really get that not wearing sunscreen everyday can lead to melanoma?  

The second line of defense is research. The Melanoma Research Alliance (MRA) is making significant strides to prevent and even cure melanoma. 

It’s time to raise our voices on one day, with one message, to let the world know that we want to stop melanoma, by wearing sunscreen every day and supporting the efforts of the MRA to find a cure.  

Join Eva Longoria, Aimee Mullins, Lea Michele, skin cancer survivor Diane Keaton, and melanoma survivor, L’Or
éal Paris communications executive and MRA ambassador Danielle Macaluso to send this message by signing up to this Thunderclap. 

On May 20th, to commemorate May as Skin Cancer Awareness Month and to kick off Memorial Day weekend and a summer of safe sun, your message and everyone else’s message will be sent loud and clear to stop melanoma through prevention and research.

As part of the It's THAT Worth It campaign, L'Oréal Paris will make a donation to the Melanoma Research Alliance of $1 for each supporter who signs up for the Thunderclap and $1 for each L’Oréal Paris Advanced Suncare product sold in the U.S. – up to $250,000 in 2014. But the Thunderclap will not be heard unless we reach our goal of supporters, so please join us, wear sunscreen and share this message with your social network. Do it. It’s THAT Worth It.

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L'Oreal Paris and Melanoma Research Alliance

The Melanoma Research Alliance and L’Oréal Paris have joined forces with Eva Longoria, Aimee Mullins, Lea Michele, skin cancer survivor Diane Keaton and melanoma survivor, L’Oréal Paris communications executive and MRA ambassador Danielle Macaluso to stop melanoma through prevention and research.

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