You’ve just created a memorable message and set a deadline. Nice! Now it’s time to recruit supporters. This may sound daunting at first, but in practice will only require small, consistent daily actions.
Important:This window of time is crucial for getting as many people to see and support your campaign. Every day counts in getting the word out. Don’t wait until the last few days to ask for support.
Here are some of the most popular channels for promotion, but we recommend posting about your Thunderclap anywhere you have an audience.
Have a clear call to action
As you promote your campaign, explain to your audience that you’re asking them to sign up to share a scheduled message across Twitter, Facebook, and Tumblr. They’re joining your online flash mob and will join the other supporters in sharing your message all at the same time on the date you selected.
Tip: Make it clear that potential supporters must click one of the buttons on your Thunderclap page to pledge their support. Otherwise, eager potential supporters may misinterpret your promotion, and only "like" or retweet your invitation, rather than actually backing your Thunderclap.
Clear call to action messages are key in all forms of media promotion.
It's also helpful to briefly explain what Thunderclap is to your initial audience. A quick assurance of the safety and effectiveness goes a long way.
In this email, the Thunderclap organizer briefly explained what the Thunderclap platform does.
Be proactive. Always be promoting.
Leveraging all your available channels is half the battle; the other half is frequency. You should consistently engage your audience from the start of your campaign right up until it’s about to end. People check social media an email at different times, so your promotions should be spread out throughout the day.
Some opportunities to spread the word about your campaign:
- Announcing that a celebrity/influencer supported it
- Updates on your campaign (e.g. announce a milestone)
- Crucial tipping points (e.g. “We only need 20 more supporters to reach our goal!”)
- Current events that suggest why people should support your campaign now
Important: Bear in mind the golden rule for advertising: “Repetition, repetition, repetition.” You don’t have to sound like a broken record – just remind your audience that they are a part of a dynamic story that culminates in a shared vision, so keep the excitement going.
Now go get the word out!
Make sure to check out our detailed section, Promote Like a Pro, for more ideas on how to harness the power of social media like it's your job or something 😎