How to Get Verified on Instagram in 2021

Instagram featured image

Instagram is a highly competitive platform and has only continued to grow with over 1 billion monthly active users worldwide. If you’ve used the platform for a while, you may have noticed a little blue checkmark next to some usernames. 

What is this little blue checkmark, and how can you get one? 

This blue checkmark represents Instagram verification. Instagram implemented this verification on the platform to help uphold the integrity of their users and ensure that anyone looking for a public figure or official organization can find true and valid information without being tricked.

If you look up any celebrity, you’ll see a bunch of fan pages— without the blue verification checkmark on Instagram, it’d be very tough to know the real from the fakes. 

So, for this reason, any accounts that get verified on Instagram have been seen as more reputable, more important, and ultimately accounts that have high value because they were awarded verification. 

While Thunderclap, and any other outside source for that matter, can’t offer you Instagram verification, there are a few different things you can do to get verified on Instagram, and we’ve got your go-to guide here. 

You can actually request verification from Instagram itself, and it’s a daily simple process. We’ll walk you through the process in the following section and explore a few more ideas related to Instagram verification and how to get it. 

How to Get Verified on Instagram 

verified instagram tick

The process you need to follow to request Instagram verification is a simple one. The first thing you want to do is ensure that you are logged into the account you desire to have verified and not a different or personal account. Some users are logged into both their personal account and professional account at the same time, so make sure you request it from the proper account’s settings. 

Now, here’s how to request verification on Instagram: 

  1. Visit your Instagram profile page by tapping your profile picture icon in the bottom right corner. 
  2. Tap the menu icon (three horizontal lines) at the top right of your profile. 
  3. Select Settings, and then navigate to the Account option from the settings menu. 
  4. Scroll all the way down and find the Request Verification option and select it. 
  5. You will see the application form appear, which is very brief; it will have already populated your Instagram username and will then ask for your full name. If it’s a business account, you should put in the person who owns the business or can be proved as the person who is connected to the business. 
  6. You will then be required to attach a photo of your ID or official business documents to confirm that the account is legitimate and that you are not an imposter. You can attach a government-issued ID such as a passport, national ID card, or driver’s license; for a business, you can submit tax filings, recent utility or other bills, articles of incorporation, etc. This is required to review the request 
  7. You can either take a photo directly from the phone once you tap Choose File, or you can upload a file that you have stored on your phone.
  8. Once that’s uploaded, tap Send to submit your verification request to Instagram for review. 

What Happens Now? Do I have a Verified Instagram Account? 

While the process to request verification is simple, actually getting verified on Instagram isn’t quite as easy. You’re not verified the moment you submit your request, and even after submitting the correct information, you may not be accepted at all. 

Your request will be sent to an individual Instagram moderator that will review your account and decide whether or not to approve or deny your verification request. The process typically takes a few weeks, so don’t get worried if in 3 days you haven’t heard anything. 

After you submit for review and the moderator decides, you’ll get a notification on Instagram that tells you whether or not your request has been approved. 

Even if you were denied, that’s not the end of the road— you can apply for verification every 30 days, so after a month has passed, you can get back in there and submit for verification again after you’ve done some work on your account.

Tips to Get Verified on Instagram 

verified profile

Instagram has a variety of policies in place in order to help users understand which accounts will be verified and which ones won’t. According to Instagram, you need to make sure that you follow all Terms of Use and Community Guidelines on Instagram. Then, your account should also be, and we quote, directly from Instagram

  • Authentic: Represent a real person, registered business or entity.
  • Unique: Represent the unique presence of the person or business. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts (example: @puppymemes).
  • Complete: Your account must be public and have a bio, profile photo and be active when you apply.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or sponsored media content as sources for review.”

All four of these criteria must be met if you want a verified badge on Instagram, and if you falsify information or use misleading info to get one, they may disable your account altogether. 

Here are some tips to help you get verified on Instagram. 

  1. Follow the rules— if you don’t abide by the rules of Instagram, you’ll never get verified and you may even have your account banned or disabled. 
  2. Be real— your account needs to be authentic and represent a real person, business, creative endeavor, etc. If you simply post a lot of funny memes, this isn’t something that Instagram will consider for verification. 
  3. Be notable— if you don’t provide a high level of value to the Instagram community and don’t have a strong reputation, you won’t be likely to get an Instagram verification. You need to be known to the general public in order to qualify. 
  4. Request verification for one account— You won’t be able to have 10 different verified accounts for all of your endeavors. The only exception to this is if a company has many different locations or languages around the world, such as a franchise like McDonalds or Petco. Petco has a verified account in the US, and also in Mexico, as it is widely known and recognized there, and there is a language need. 
  5. Complete your profile— if your profile isn’t completed and fully-optimized with a bio, profile photo, relevant information, and at least one post, you aren’t going to be approved for verification. 
  6. Have a public (and professional) account— if your account is private, you won’t be eligible for a verified account; most accounts that are verified are professional or creator accounts, so you should also have one too. 
  7. Don’t lie— remember, false or misleading information is going to hurt you and can get you removed from Instagram altogether, so look for ways to build your Instagram profile without providing fake or incorrect information.

Why You Should Get Verified on Instagram 

Instagram knows that people view the Instagram verified badge as a type of status symbol, and they try to combat this perspective in the description of the badge itself. There’s no doubt that regardless of Instagram’s efforts, people see a verified badge and are more likely to trust in this account and care about it. 
After all, one of the requirements to get verified on Instagram is to be notable, so obviously there is some type of honor or reputation that comes along with the badge even though Instagram claims there isn’t.

A verified Instagram account makes us feel cool, important, and also boosts our account’s reputation; however, those are not the only reasons it could be worth it to get one. 

There are three true benefits to Instagram verification: 

  • Protect your account integrity: When you have a blue Instagram verification badge,  nobody else can pretend to be you, copy you, or imitate you. Not only that, when someone searches for you, the verified accounts will show up first and any user will see that you are the real profile and are more likely to tap on your name. You won’t have to worry about losing out on new followers by similar accounts, fake accounts, imitators, or copycats. 
  • Your Instagram ranks better: As we mentioned above, you will appear more frequently in search results on Instagram, which means that getting verified on Instagram also helps you with Instagram SEO. If a person searches for any terms related to your account, you’ll be sure to be recommended because you are verified and confirmed as an authority. These verified accounts will always rank better than non-verified accounts which is a huge benefit to being Instagram verified. 
  • You show that you’re notable: Instagram verification shows that you are a notable business or figure because you’ve been in different news sources and that people care about you and/or your organization. This also shows that people are interested in copying your ideas or creating something similar, and you are the only one verified by Instagram. Anyone who comes across your profile on Instagram, and even your followers, will know by the blue verification checkmark that you are publicly known and a reputable figure or brand.

I Can’t Get Verified On Instagram, What Now? 

It’s clear that getting verified on Instagram is pretty cool, and now you may want it more than ever. What happens, though, if you’ve requested verification a few times from Instagram and they still don’t find you to be eligible for the badge? 

This can be a frustrating and disappointing process, but the verification process on Instagram takes time. One thing you can do is simply continue to work on your brand presence and wait until you have more notoriety and you begin to see fan pages or copycat profiles. 

Once that happens, you’ll be likely to get Instagram verification and you can request again as long as 30 days have passed since the last request. 

Don’t forget— paid or promotional articles don’t count towards your notoriety, so that option is out. 

Instagram verification is desirable, but it’s not the only way to show people that you are a legitimate and trustworthy brand, public figure, or business. Here are some alternatives to build your reputation without Instagram verification. 

The first thing you should do is link your Instagram account onto your personal website or company page. You should also do that in your email signature. 

You can then add your Instagram profile to your other social media networks like Facebook, Twitter, TikTok, and more. That way, when people visit your other social channels and go to your Instagram, they know that it’s really your account. 

Lastly, you want to keep your account presence consistent by always maintaining a cohesive brand image and using a similar tone in your captions and photo styles in your Instagram content. People will begin to identify you with a very strong brand image which is another positive thing for your profile. 

Hashtags are also a strong way to create another bank of content for your account. You can promote a branded hashtag on your Instagram profile and encourage users to tag content featuring you or your product; you can then post user-generated content to build a stronger community and get more engagement and shares. 

When you use all of these techniques together, you’ll be able to show that you have an authentic and valuable Instagram account even if you don’t have that blue verification checkmark just yet.

Pro Tips to Get More Instagram Followers 

instagram follow

Many Instagram accounts that are verified have large follower counts, but that doesn’t mean you have to get verified on Instagram to build a strong, loyal, engaged follower base.

You simply need to beef up your Instagram strategy and create engaging Instagram content that you post on schedule. You also want to build a community around your brand so that people feel like they’re a part of something. 

Building a stronger reputation with real Instagram followers can take a long, long time when you do it yourself, so consider using a reputable Instagram growth service like Thunderclap to help you get your follower count up. 

When you use Thunderclap, you can buy real Instagram followers either instantly or delivered over a natural period, showing that your profile is growing and also increasing your follower count and engagement levels. 

If you want to increase Instagram engagement, consider: 

  • Creating captions with call-to-actions: ask your followers directly to do something, like “double tap if..” or “tag someone who..”, both of which are great strategies for boosting your engagement. Be creative and ask your followers to participate. 
  • Implementing UGC: when you post content that was created by other users, it shows that people love your products, services, or brand, and makes people see that you’re reputable. Not only that, others will begin to do the same with the hopes of being featured. 
  • Hosting a giveaway: hosting a giveaway on Instagram can help you to get more Instagram followers and engagement at the same time because in order to enter the giveaway, they must follow your account and like your content. You want to use these sparingly, but if you partner with other accounts, this can be a big way to get your profile seen and boost followers and engagement on Instagram. 
  • Using Instagram stories: people frequently interact on Instagram stories with different stickers like questions, polls, quizzes, and more. Using these stickers show that you care about your audience, are active on Instagram, and will encourage them to engage with your stories and even to check out your profile.

In terms of optimal posting times, you should know some information about your target audience and demographic so that you can figure out what time they’re likely to be online. Because posts aren’t shown to users in chronological order anymore, you want to make sure that you stick to a consistent schedule and boost your engagement so that your content will have priority in your followers’ feeds. 

Instagram insights offer valuable information about all of those things, so be sure to take advantage of it to better understand your audience’s peak times. 

Finally, you should aim to build an Instagram community that helps people to feel like they belong to something special. The beauty of Instagram is that it can be used to make authentic and meaningful connections with brands and businesses, something that simply wasn’t possible before. 

Take advantage of this by responding to their comments, asking questions, sharing their content, and always including your follower base in some way. When your followers are at the center of your Instagram strategy, people will be drawn to you and you’ll see an increase in follower count. 

Final Thoughts: How to Get Verified on Instagram 

While Instagram verification does have its benefits and an easy verification request form, it’s not going to be a possibility for everyone, especially if you have trouble gaining notoriety for your brand, business, or profile. 

Does that mean you can’t have a successful Instagram platform? Absolutely not! There are tons of strong accounts on Instagram that have hundreds of thousands of followers and aren’t verified. Don’t take it to heart. 

You can still create something meaningful and profitable on Instagram without the Instagram verified badge if you follow our steps above; if you feel that you haven’t gained traction and are still missing Instagram followers, check out Thunderclap to get your growth on the move.

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