이 일회성 메시지를 당신의 계정에 포스트 할 것입니다
04월 27일 오후 3:00 서울표준시간.
이 메시지를 당신의 메시지로 만들어주세요! 이 트위터를 수정하기.
social reach 총합계
퍼트려 주세요. 친구들을 Thunder에 초대해주세요.
by Yeah, You're That Distracting category: Cause
In 2012, Causewave Community Partners took a new approach to ending distracted driving. While other campaigns focused on drivers, we chose to focus on everyone else.
Our research showed that most people already know distracted driving is dangerous. But the insight behind “Yeah, You’re That Distracting,” is that sometimes it can still be really hard not to look at your phone. The notification chime can make slaves of us all. So we decided to take it out of the equation by telling people: if you think someone might be driving, don’t text or call. And if you’re not sure, ask “Are you driving?”
It’s working. Since campaign launch, multiple observation studies of tens of thousands of drivers have shown a measurable decline in distracted driving in Rochester, NY—by as much as 20%. It’s a great start, but this April, during National Distracted Driving Awareness Month, we’d like to take it even further.
Here are three things you can do to take a stand against distracted driving:
To learn more about the Yeah, You’re That Distracting campaign, visit our website.
Yeah, You're That Distracting
Causewave Community Partners is teaming up with the #ROC community to end distracted driving - starting with the behavior of those outside the car.