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by Jim Jacoby category: Digital Content
Our parents and grandparents build the infrastructure on which we live today. It has changed how we relate to each other and formed the very social structures we now take for granted. At the same time, today we are faced with a once-in-a-generation opportunity. In a world transformed by digital, we are being asked to design the electronic and social systems that will affect our children and grandchildren for years to come. And yet, we aren't elevating this massive social responsibility to the level of master craftsmanship, responsible mentorship, and a context of social outcomes.
By simply beginning to change our langage around what it is digital designers do on a daily basis, we'll begin to understand that we aren't just designing for users. We're designing for people. And when we create marketing programs or mobile applications that tinker with our behavior, we're tinkering with human condition--and there's some weighty responsibility in that.
Let's start thinking bigger not for the purpose of more friends and followers. Let's start thinking about how we make a better world with all these amazing tools we have around us. Let's judge the next great technical innovation as successful when it makes us better people... not just when it makes someone a lot of money.
I'm the leader of a digital agency concerned that my peers are building marketing programs and digital experiences design to sell or manipulate. By changing our thinking just slightly we can achieve bigger, better business goals when we're focused on more human things...