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by Amy Wilson category: Digital Content
Magic Town is in-browser and available as an iPad App in iTunes.
In Magic Town 2-6 year olds read and learn, either alone or with their parents. Magic Town comprises of animated stories based on famous children's books and characters, as well as content developed in-house by Magic Town's own team of animators.
Magic Town has been developed in partnership with leading publishers. We have the use of well known characters such as Elmer the Elephant and Winnie the Witch, with the list of characters and stories growing all the time.
Magic Town is free; every day a child may read one story and access interactive games and learning activities. New content is added all the time, and we hope as many children as possible can benefit from the engaging free content. Our target is to give away $1bn of free story content.
If just 1% of Americans in low income families were to use our 'free story a day', the value to society would be equivalent to more than $1bn worth of printed picture books!
I work at Mindshapes, ensuring that as many people as possible learn about Magic Town!