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by Hunter Lee Soik category: Cause
This campaign ended on September 17 at 11AM
I don’t really believe in limits. Since I was a kid, I’ve always seen obstacles as opportunities: to make ourselves vulnerable, to learn about each other, to stretch way beyond our boundaries. Looking at life this way is generally exhilarating. But it can also be exhausting. So a year ago, when my work with the Watch the Throne tour wrapped up and I suddenly had some free time, I did what most of us would do. I slept. And in that sleep, the deepest I had in a very long while, I dreamed of SHADOW.
SHADOW is the world’s first alarm clock that helps people remember and record their dreams. It transcribes your dreams, pulls out the keywords, strips away any data that could identify you, and pushes it to a giant global data cloud—where other SHADOW users can see global dream patterns and find dreamers like them around the world.
Why do I care so much about dreams? Because we sleep for a third of our lives, and we forget 95% of our dreams within five minutes of waking up. But some really pivotal things—laws of physics, technological advancements, classic works of literature—were born of dreams. We’re socialized to think of sleep as inactivity, but certain parts of our brain—the parts that handle things like problem solving and memory—are most active while we’re sleeping. That’s a huge amount of potential we’re forgetting each morning.
Like astronauts gazing back on Earth for the first time, SHADOW is way to see the world from a different angle. It’s also a bit of a gamble. We want to create a global dream community and assemble the world’s largest dream database. I don’t know what all this data will reveal about our world, but I’m sure it will be mind blowing.
At least, that’s the dream.
hunter lee sok Founder + CEO
SHADOW | Community of Dreamers
Hunter Lee Soik
Equal parts innovation strategist and entrepreneur, hunter lee soik combines an interest in technology and fashion with a broad understanding of production—both digital and physical. Armed with an intra-disciplinary skill set that transcends a single career path, hunter has designed experiences for some of the world’s most exciting brands: from Stella McCartney and Art Basel to Kanye West and Jay-Z’s Watch the Throne tour. Fluent in navigating the languages, conventions and institutional barriers of various disciplines, hunter founded Wardenclyffe Institute, an innovation consulting group that forms brief networks to solve problems, in 2009. Curious about the discoveries that could be found in dreams, in 2013 hunter founded SHADOW an iOS alarm clock that helps users remember and record their dreams. For more information, visit www.discovershadow.com or follow @discovershadow on Twitter.
Vamsy Teja Nukala