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by Morning After category: Cause
With the big kick-off ticking closer with every passing day, Morning After has launched its Euro 2016 campaign.
Coinciding with the tournament in France, the campaign will run from 10 June to 10 July 2016, with a range of resources to remind people how long it takes for alcohol to pass through the body.
And with four of the five home nations participating (we’re sorry you missed out Scotland), the tournament provides the perfect opportunity to issue a reminder of the dangers of morning after drink driving.
Already supported by a number of local authority road safety teams, the campaign will have a social media presence, using the hashtag #AvoidThePenalty, and will be promoted via the Morning After Facebook and Twitter pages.
For the first time, the campaign will also use the crowdspeaking platform Thunderclap to propel its message across the internet.
Simon Rawlings, Morning After campaign manager, said: “With England, Wales, Northern Ireland and the Republic of Ireland all involved this time round, Euro 2016 looks set to capture the imagination of a vast audience across Great Britain and Ireland.
“Friends and families will come together at home and in pubs and clubs to enjoy the matches and, in many cases, a few celebratory drinks.
“Our campaign aims to provide a timely reminder of how long it takes for alcohol to pass through the body, in a bid to help motorists avoid unwittingly driving while over the limit the ‘morning after’.”
The ‘Morning After’ drink drive campaign aims to make people aware of the risk of driving the morning after drinking.