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Spread the word. Invite friends to join the Thunder.
by The #mysmallchange Campaign category: Community
The #mysmallchange Campaign is run by the Safer Essex Roads Partnership in conjunction with The Honest Truth Charity. The goal is to engage drivers locally and nationally, but with a local focus on young drivers. In return for joining the campaign, pledgers will be entered into a draw to win a Ford Fiesta or iPad Air 2.
Pledges fall into one of ten different categories such as drink driving, speed, distractions, mobile phones, fatigue and vulnerable road users. In the days and weeks after their pledge, supporters will be sent further information and advice to help them keep their pledge; including a targeted video and behaviour agreement.
The #mysmallchange Campaign
The #mysmallchange campaign asks drivers and passengers, young and old, to pledge a small change on social media. Pledges like " I will always wear a seatbelt" or "I will never get in a car with a drink driver" become powerful when shared amongst friends and colleagues.