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Breast Cancer Reality Check ✔️

by Pink Is Not a Cure US/UK category: Health

“We don't sugarcoat the truth: 1,430 will die today! We need life-saving research. Join #BreastCancerRealityCheck✔️ http://thndr.me/JhC0vb

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Pink Is Not a Cure US/UK
Supporters
181 of 100
181% of goal supported
Social Reach
200,532
People
Time Left
Complete
Ends Oct 01, 7:00 AM PDT

Complete

This campaign ended on October 01 at 7AM

Breast Cancer Reality Check ✔️

The Pink Madness Is Coming

Are you bracing for Breast Cancer Awareness Month like we are?

Because we know our timelines will be sugarcoated with:

  • The sweet but unmet promises of prevention and early detection
  • “Feel good” stories that gloss over the experiences of many people, women and men, dealing with this disease
  • Well-intentioned but unhelpful campaigns that don't move beyond superficial "awareness"

What NEEDS to be in our timelines:

  • Moving beyond "raising awareness" to focus on more education and research that will SAVE LIVES
  • The candid realities of people living with ALL stages of breast cancer
  • The hard facts about secondary/metastatic breast cancer

One of Breast Cancer Awareness Month's favorite messages is that early detection saves lives. But what most people still don't know is 20-30% of all early stage breast cancer will become metastatic breast cancer. THAT is the killer.

And we must do everything we can to stop it!

Refuse to Be Dipped in The Pink Frosting

Join us on Saturday, October 1st by telling YOUR truth about what it means to have primary or secondary/metastatic breast cancer, or to care for someone who does. 

Whether you're sharing breast cancer information, or your personal story in words or pictures, it's OK to be angry. Or funny. Or sad. Just keep it real.

Every time you tweet your truth, be sure to include the #BreastCancerRealityCheck✔️hashtag. Using a ✔️checkmark/tick emoji is optional, but will make your tweet "pop" (and won’t function as part of the hashtag).  

And You Could Be Tweeting for Charity

A panel of US and UK judges will pick the WINNING TWEET that best captures the spirit of this 1st Annual Breast Cancer Reality Check✔️Day.

The person who contributes that winning tweet on October 1st will have money donated, in their name, to a US- or UK-based breast cancer charity advancing the kind of education and research that will SAVE LIVES.

Symbolizing those 113 people (and many more worldwide!) lost to metastatic breast cancer on October 1st, the donation amount in the winner's name will be £113 GBP (or $146 USD at current exchange rate).

Winner will be announced and notified on Saturday, October 8th.


  • Even better than we had hoped!

    September 28, 2016
    Hello.

    More good news.

    We quickly met our goal of finding 100 participants for the #BreastCancerRealityCheck✔️ "flash mob" social media event (Saturday at 7am PDT/10am PDT/3pm BST).

    And now we have 152 people signed up, which gives us a social reach of 148,491 for our message. We're thrilled! But with two days left, there's still time to increase that reach.

    Do you know any men who'd want to join us for this event? Only a few have signed up, though men know breast cancer too, as carers and as patients. Feel free to share the signup link:

    http://thndr.me/DAFisC

    Meeting and surpassing our goal so quickly lets all of us know that this #BreastCancerRealityCheck✔️campaign has "struck a nerve" in a very good way, as one supporter put it.

    Thanks again for being willing to tell it like it is!

    PINC US/UK
    (Pink Is Not a Cure)
  • Our reach of over 70,000 thanks to you!

    September 26, 2016
    Hi everyone!

    Thanks for supporting our US/UK Thunderclap social media "flash mob" scheduled for Saturday, October 1st (7am PDT/10am EDT/3pm BST).

    And things are moving fast.

    By the time you get this update we'll probably have the minimum 100 people needed to get our message blasted out by Thunderclap. Happy to say we already have 96 people signed up for the event in less than 48 hours since launching the campaign.

    At this point today, with 96 people signed up, our message will have a social media reach of 74,913 people. That's fantastic, right? And if we get MORE than 100 people to sign up, our reach will be even bigger!

    So if you can, please invite the people in your networks to join us by sending them this link:

    http://thndr.me/DAFisC

    PINC US/UK
    (Pink Is Not a Cure)
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Pink Is Not a Cure US/UK

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