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The Swedish Model

by Kari Traa category: Cause

“I say no to unhealthy ideals! #iamtheswedishmodel http://thndr.me/9ghdl0

profile image
Kari Traa
Supporters
152 of 100
152% of goal supported
Social Reach
176,417
People
Time Left
Complete

Complete

This campaign ended on December 21, 2016 at 12PM

The Swedish Model

Sweden is the most equal country in the world, where democracy, welfare and social involvement is a part of the Swedish way of living. But when it comes to beauty ideals Sweden is just as bad as everyone else.

With The Swedish Model we take the initiative to establish a healthy ideal of how the fashion industry should treat their models - and manage its influence on young girls.

Kari Traa is a brand by girls, for girls and that is why we take the initiative to change unhealthy beauty standards so that girls can feel better about themselves, and not worse.

We have developed a draft of ethical rules for models in the fashion industry. We hope to engage the fashion industry to be involved in further work to implement the Human Model Rights. See the Human Model Rights here.

Now we need you to help us take it to the next level. We need your support to be able to make a change. Give us your voice and be a part of our digital petition.

This is how a Thunderclap works:  


By signing up on Facebook and/or Twitter you’re allowing Thunderclap to share a single message on a social media channel you choose yourself – which will be Wednesday 21 December at 12pm.

The message we want you to share is: I say no to unhealthy ideals! #iamtheswedishmodel 

Thunderclap uses your friends/followers list so it can calculate the reach, they will do absolutely nothing else with it. After the campaign is complete, that's it and Thunderclap won’t post anything else on your behalf.

Lets make some noise to ensure a better future for all girls! 

Organizer

Kari Traa

Sports clothing brand - for girls, by girls. Working to broaden beauty standards in the fashion industry.

Recent Supporters
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Isak Lisspers
10 months ago

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Jessica Dannefalk
10 months ago

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Tove Ågren
10 months ago

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Vendela Anna Wilhelmina Pettersson
10 months ago

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Julia Danberg
10 months ago

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Moa Jogvall
10 months ago

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Matilda Bohlin
10 months ago

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Urszula Sitarska
10 months ago

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