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by ESA European Seed Association category: Environment
Plants are fascinating - from one little seed to substantial agriculture crops – and they are critical to animals and mankind to survive on this planet. Plants are essential for agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals.
We, the seed sector, believe that showcasing the importance of plant breeding for the whole of society is vital as plant science contributes to high-quality food, competitive and sustainable agriculture and climate change mitigation.
We will use this international day to explain the benefits of plant breeding and address the knowledge gap that exists between the general public and science-based agriculture.
To date, already over 40 countries worldwide have confirmed joining the ‘Fascination of Plants Day’ 2017 with more than 100 registered projects and the number is growing. A large number of scientific institutions, universities, botanical gardens, and museums, together with farmers and companies, have already announced that they will open their doors, with a variety of plant-based events for all interested people.
We encourage all our members and colleagues to organise activities in their company, open their doors and show their work in the field, greenhouse or laboratory, to get as many people as possible fascinated by plants and make them aware of their importance for our future.
To help celebrate the importance of plant science and plant breeding for society, join the Fascination of Plants Day and spread the word by shouting #PlantDay on May 18th.
HOW TO PARTICIPATE:
1) Join this campaign;
2) Take a picture of yourself while your are working in your company greenhouse, laboratory, field;
2) Upload your picture to Twitter or Facebook and use the hashtag #PlantDay, explaining what you do.Learn more about plant breeding.
ESA European Seed Association
ESA is the voice of the European seed sector. ESA’s members are national associations and individual companies active in research, breeding, production and marketing of seeds of agricultural and ornamental plant species. ESA represents more than 7000 seed businesses in the EU and beyond.