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Help us end distracted driving

by Yeah, You're That Distracting category: Cause

“I refuse to be a distraction when my friends and family are behind the wheel. How about you? #URdistracting http://thndr.me/iTpXPE

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Yeah, You're That Distracting
Supporters
257 of 250
102% of goal supported
Social Reach
190,160
People
Time Left
Complete

Complete

This campaign ended on April 27, 2017 at 3PM

Help us end distracted driving

In 2012, Causewave Community Partners took a new approach to ending distracted driving. While other campaigns focused on drivers, we chose to focus on everyone else.

Our research showed that most people already know distracted driving is dangerous. But the insight behind “Yeah, You’re That Distracting,” is that sometimes it can still be really hard not to look at your phone. The notification chime can make slaves of us all. So we decided to take it out of the equation by telling people: if you think someone might be driving, don’t text or call. And if you’re not sure, ask “Are you driving?”

It’s working. Since campaign launch, multiple observation studies of tens of thousands of drivers have shown a measurable decline in distracted driving in Rochester, NY—by as much as 20%. It’s a great start, but this April, during National Distracted Driving Awareness Month, we’d like to take it even further.

Here are three things you can do to take a stand against distracted driving:

  1.  Think before you text or call. If they might be driving, wait for a safer time.
  2. Ask right away: “Are you driving?” A simple question may save their life.
  3. Amplify your voice by joining our Thunderclap campaign. Inspire others to join you by sharing our message with the world.

To learn more about the Yeah, You’re That Distracting campaign, visit our website.


Organizer

Yeah, You're That Distracting
@URdistracting

Causewave Community Partners is teaming up with the #ROC community to end distracted driving - starting with the behavior of those outside the car.

Recent Supporters
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Susan Barnes
6 months ago

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Susan Barnes
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