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by Yeah, You're That Distracting category: Cause
In 2012, Causewave Community Partners took a new approach to ending distracted driving. While other campaigns focused on drivers, we chose to focus on everyone else.
Our research showed that most people already know distracted driving is dangerous. But the insight behind “Yeah, You’re That Distracting,” is that sometimes it can still be really hard not to look at your phone. The notification chime can make slaves of us all. So we decided to take it out of the equation by telling people: if you think someone might be driving, don’t text or call. And if you’re not sure, ask “Are you driving?”
It’s working. Since campaign launch, multiple observation studies of tens of thousands of drivers have shown a measurable decline in distracted driving in Rochester, NY—by as much as 20%. It’s a great start, but this April, during National Distracted Driving Awareness Month, we’d like to take it even further.
Here are three things you can do to take a stand against distracted driving:
To learn more about the Yeah, You’re That Distracting campaign, visit our website.
Yeah, You're That Distracting
Causewave Community Partners is teaming up with the #ROC community to end distracted driving - starting with the behavior of those outside the car.