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by Seth Price & Barry Feldman category: Book
Finally! The book created to accelerate your personal branding success.
How do you market yourself today? What’s it take to create a personal brand in the complex world of digital media?
Authors Seth Price and Barry Feldman have examined these questions and transformed their years of hard work into:
Why a book on personal branding?
You have a brand. You may not realize it. You’ve been cultivating your brand for ages in the form of word-of-mouth, your footprint on the web, and your career accomplishments.
Today, the stakes are higher. It’s no longer enough to be excellent at what you do. You need to convince others of your excellence and take an active role in how you are perceived in the world. Even the President of the United States has a website, creates content and converses on social media.
The Road To Recognition is the book that paves the path for your personal brand success. You’ll learn how to master the art and science of personal branding like world-class marketing professionals.
Here’s an overview of the first 10 chapters
Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths.
The most important personal branding development in the age of digital media is the power to publish at will and express your ideas. You need to start a blog and keep building on it.
Valuable content has magnetic power. On your blog—or in addition to it — create an interesting mix of content in various formats to earn the mindshare and trust your brand needs.
Everything you create should be presented with class and continuity. Develop a tasty logo, color palette, and design standards that reflect well on your brand.
Email is your ace, the money medium. It’s private, permission-based and pervasive. Commit to developing an email list and using it to nurture relationships with your subscribers.
You can’t have a brand without an audience. Social media makes it possible to develop a tribe of followers — like-minded people with common interests — you’ll aim to educate and inspire.
Think of Google as the business card the entire world has instant access to. You need to “Google yourself,” evaluate the results and create and execute a plan to look good in the eyes of the searcher.
Don’t wait for opportunities to come to you. Find ways to be helpful. Be the first to volunteer, connect people, or get behind meaningful missions.
Influential professionals have prominent friends. Seek out leaders, surround yourself with them, and find ways to be of value to them.
Affiliations are all-important to the growth of your brand. Find groups you’d be proud to be a part of, get involved and make your presence known.
Praise for The Road to Recognition
“Clever, fun and about as comprehensive a guide as you’ll find anywhere.“
ANN HANDLEY, author of Everybody Writes and Content Rules
“Current, useful, actionable and true. It’s gold!”
JAY BAER, author of Youtility and Hug Your Haters
“Deceptively simple, yet incredibly effective. Read it, act on it, and then be patient. You won't be sorry.”
JOE PULIZZI, author of Content Inc._and _Epic Content
“If you want to build a personal brand in the digital age, this should be your bible.“
BRIAN DEAN, founder of Backlinko.com
“This highly actionable book explains exactly how to create and scale your personal brand.“
BRAD INMAN, founder of Inman News
“Personal branding is a necessity in today’s marketplace. This quick and easy guide shows you how to do it with heart and verve.“
DORIE CLARK, author of Stand Out and Reinventing You
This is a clear and concise guide to what might be the most important skill in today’s marketplace. Smart, funny, authentic and super-helpful. Do what these guys say and you will reap the rewards.”
DOUG KESSLER, co-founder of Velocity Partners
“Building your personal brand is important for anyone who wants to lead a team, build a business, achieve success, and make a difference. Seth and Barry, two leading voices on this important topic, provide actionable advice for building an effective personal brand. If you want to achieve success in your career on your own terms, you need to read this book.“
MICHAEL BRENNER, author of The Content Formula
"Sheesh. This is the most complete (and engaging) book on the topic of personal branding ever created. Get a copy. Apply the lessons. Enjoy your ascent. Getting recognized for your area of expertise is the name of the game. Bravo Barry and Seth."
ANDY CRESTODINA, author of Content Chemistry
“Puts the art of brand building into a measurable, fun, learning experience that will literally put you on the digital map for years to come.“
LAURA MONROE, VP of industry and strategic development at RealSatisﬁed
“Growing professional influence is on the list of every fast-tracking professional in the business world. The Road to Recognition does a great job of combining clever design with succinct, actionable tips on everything from authenticity to audience targeting to help you on your path to brandividual success“
LEE ODDEN, author of Optimize
“Personal branding is all about building rapport at scale. And rapport is one of the most fundamental sales techniques. Seth and Barry have outlined a simple roadmap for building relationships and recognition in the digital age. This is a must read.“
MARK ROBERGE, author of Sales Acceleration Formula
“If you’re a living, breathing human being doing business in this world, you’re a brand, and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading.“
NOBU HATA, director of member engagement for the National Association of REALTORS®
“This book is a valuable primer on how to develop a voice that, by benefiting others, will amplify your success.“
PAM O’CONNOR, CEO of Leading Real Estate Companies of the World
“Seth and Barry have done a wonderful job of breaking down how to set yourself apart from the rest of the pack with some easy-to-understand concepts that are instantly implementable.“
STEPHEN SCHWEICKART, CEO of VScreen & partner at Angel Bespoke
“The Road to Recognition is one of those books that reminds me of how I felt while reading Gary Vaynerchuk’s first book, Crush It. As I read I’m making a list of everyone I want to send this book to.“
STEPHANIE CHUMBLEY, director of new media and education at Chicago Title Company of Oregon
“These days, everyone has a brand. Everyone. And that brand matters a lot. This book shows you the how, what, and why of personal branding in the digital age. Well done!“
MARCUS SHERIDAN, author of They Ask, You Answer
“Personal branding is a language that’s best learned via a guided journey. Read this book to master individual differentiation in the land of information overload we call the web.“
FREDERICK TOWNES, co-founder of Placester
“This is simply the speak-n-spell of personal branding! If you’re looking for a simple and pragmatic way to build your personal brand, look no further. You absolutely need to work your way through the alphabet of The Road to Recognition. Each letter, errr chapter, helps you master a rich language of building a strategy that will take your career to the next level.”
ROBERT ROSE, author of Experiences: The Seventh Era of Marketing
“A first of its kind—a field manual for personal branding in today’s information age. Its value is priceless for those wishing to succeed professionally.”
CHAD POLITT, co-founder of Relevance
“You have to read this book. While digital marketing is always in a state of flux, the fundamentals never change. Seth Price and Barry Feldman have distilled the art of personal branding into 26 easy-to-understand chapters so that anyone can take immediate action and dramatically increase their brand presence.”
SUJAN PATEL, author of The Content Marketing Playbook
“The Road to Recognition is the only book about building a personal brand that you will ever need to read. Most business books have one kickass takeaway. This one has 26.”
CHRIS SMITH, author of The Conversion Code
“Having a strong personal brand and communicating it is more important than ever. The Road to Recognition will help you map out the journey of personal branding. I love the style—easy to read and entertaining but packed with amazing advice on how to build YOUR brand.”
LAURIE WESTON DAVIS, CEO of Better Homes and Gardens Real Estate
“When it comes to building your brand, it's a jungle out there. Between blogging, social media, landing pages and email, there's so much to manage in today's always-on, always-connected universe. Seth Price and Barry Feldman distill years of marketing and technology experience into an elegant blueprint that can be easily put into action by anyone.”
STEFAN SWANEPOEL, author of Surviving Your Serengeti
“The Road to Recognition provides a sensible A-to-Z guide to personal branding that can work for anyone. Once you accept your personal brand is mission-critical in the digital age, you need to read this book.”
BERNIE BORGES, CEO of Find and Convert
“If you need to learn about branding—and you do‚ this is the book.”
ALONZO BODDEN, comedian, winner of NBC’s Last Comic Standing
"Seth and Barry have simplified the roadmap for building your personal brand in today’s marketplace. All you need now is the commitment to do the work required to connect with your audience.“
KRISHNA GUPTA, founder & managing partner of Romulus Capital
“There are plenty of smart people and resources in this industry, but few think about the delivery and reader experience like Seth and Barry. If you're a believer in books that are both nutritious AND delicious, you're in luck.”
JAY ACUNZO, founder of Unthinkable.fm
“Essential reading for anyone looking to accelerate the process of establishing a recognized personal brand.”
JAKE ANDERSON, co-founder of FertilityIQ
“You need a personal brand and Seth and Barry nail it on how to develop one—from A-to-Z. A must read!”
DR. NICK MORGAN, author of Power Cues and Trust Me
“If you don't tell your story, somebody else will. In The Road To Recognition, Seth Price and Barry Feldman give entrepreneurs a fast and dynamic playbook for growing and keeping the friends and fans essential for building your business.”
AUDIE CHAMBERLAIN, CEO of Lion & Orb
Seth Price & Barry Feldman
Seth Price & Barry Feldman are co-authors of The Road to Recognition. Seth Price is the VP of the SAAS company Placester. Having consulted for more than 300 companies the past 20 years, he’s recognized as a business-builder and digital marketing specialist. He’s passionate about delivering lessons to help business people use media and technology to develop more relevant brands and more rewarding careers.
Barry Feldman, is a digital marketing super freak. The principal of Feldman Creative, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. LinkedIn, Inc.com, and many others have recognized Barry as a leading content marketer and social media influencer. Barry writes for many of the top marketing blogs, and in 2015, Barry published his first book, SEO Simplified for Short Attention Spans.