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Dark is Beautiful

by Dark is Beautiful category: Cause

“Say no to colorism! Tell cosmetic brands + celebs to stop discriminatory ads. RT & sign the petition #darkisbeautiful http://thndr.it/Hc0yxl

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Dark is Beautiful
Supporters
143 of 100
143% of goal supported
Social Reach
65,799
People
Time Left
Complete
Ends Nov 07, 11:30 PM EST

Complete

This campaign ended on November 07 at 11PM

Dark is Beautiful

Fair and Handsome and Shah Rukh Khan: We've had enough of fairness products and ‘unfair’ advertising!.

In the new “Fair and Handsome” ad, Shah Rukh Khan tosses a tube of fairness cream to a young fan. In the next scene, the boy’s skin grows whiter, his smile brightens and his hopes rise. The message: Fair skin is a prerequisite for success.

Such irresponsible advertising propagates discrimination among men, women— and even children.

It's time to let brand Emami and brand ambassador Shah Rukh Khan know that we are ready to shed age-old biases towards skin colour

This is also a wake-up call to ALL brands and celebrities: it’s time for responsible advertising!

Raise your voice. Sign our petition: www.change.org/darkisbeautiful 


About the "Dark is Beautiful" campaign:

Dark is Beautiful is an awareness campaign, started in India, that draws attention to the unjust effects of skin colour bias. The campaign challenges the belief that a person’s worth is measured by the 'fairness' of their skin.  Check http://darkisbeautiful.blogspot.in/ for more info. 

  • The Last 24 Hours

    November 6, 2013
    Help us make a louder noise. Share or email friends and ask for their support to stop unfair advertising. 

    www.change.org/darkisbeautiful

Organizer

Dark is Beautiful
@disbcampaign

The "Dark is Beautiful" Campaign was launched by Women of Worth (WOW), India in 2009. WOW seeks to build a network of women who can be agents of change, standing up for justice and equality in all facets of life and society in both local and global contexts.

Thunderous Supporters
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Stanley Varughese
4,303 Connections

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SMS Siddharth Mukund
3,304 Connections

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Vallabh Rao
2,302 Connections

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Beulah Groeger
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Recent Supporters
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Harry Smith

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Yogesh Sapkale

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Rutuja Kimmatkar

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Vijay Kamble

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Surekha Demarest

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Women of Worth India

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Gnanapriya Bolishetty

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Stanley Varughese

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