The Last 24 HoursNovember 6, 2013Help us make a louder noise. Share or email friends and ask for their support to stop unfair advertising.
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by Dark is Beautiful category: Cause
This campaign ended on November 07 at 11PM
“Fair and Handsome and
Shah Rukh Khan: We've had enough of fairness products and ‘unfair’ advertising!.”
In the new “Fair and Handsome” ad, Shah Rukh Khan tosses a tube of fairness cream to a young fan. In the next scene, the boy’s skin grows whiter, his smile brightens and his hopes rise. The message: Fair skin is a prerequisite for success.
Such irresponsible advertising propagates discrimination among men, women— and even children.
It's time to let brand Emami and brand ambassador Shah Rukh Khan know that we are ready to shed age-old biases towards skin colour
This is also a wake-up call to ALL brands and celebrities: it’s time for responsible advertising!
Raise your voice. Sign our petition: www.change.org/darkisbeautiful
About the "Dark is Beautiful" campaign:
Dark is Beautiful is an awareness campaign, started in India, that draws attention to the unjust effects of skin colour bias. The campaign challenges the belief that a person’s worth is measured by the 'fairness' of their skin. Check http://darkisbeautiful.blogspot.in/ for more info.
Dark is Beautiful
The "Dark is Beautiful" Campaign was launched by Women of Worth (WOW), India in 2009. WOW seeks to build a network of women who can be agents of change, standing up for justice and equality in all facets of life and society in both local and global contexts.
SMS Siddharth Mukund
Women of Worth India