Tackling the obesity epidemic
“Helping people to live healthier lifestyles by encouraging small changes in their eating habits and exercise routines.
Join Russell Wilding in sharing this message together at the same time - automatically.

Support with

You will allow Thunderclap to share this message once on your behalf, along with other supporters.
If the goal is not reached, no message will be shared.  About Support & Privacy
of 100
0% of goal supported

Time Left
Ends Jul 26, 12:00 PM EDT


profile image
Russell Wilding
Obesity related illnesses are leading to shortened life expectancy and we could for the fist time see our children dieing before their parents due to these illnesses.
Tackling the obesity epidemic

Obesity is a growing problem in more way than one; we aim to give people the tools and information they need to help them lead a healthier lifestyle without making huge changes to their daily routine. By making small changes to the portion size of your meals you eat or walking as part of your daily routine you can improve your overall health.

The health benefits of walking have been overlooked for many years, only now are industry and health experts seeing the potential of using walking as a way to improve weight loss, gain fitness and promote a healthy lifestyle. By introducing small walks into your daily routine, combined with a small improvement in your diet are seen as ways to help reduce the obesity epidemic that threatens the county.

Over 25% of the UK population are now classed as obese with a BMI of over 30 (Statistics on obesity, physical activity and diet: England, 2012), and over 61% are either overweight or obese. With no sign of this growing trend being reversed, walking is one of the easiest ways to tackling the problem. This would also help to reduce the cost to the NHS, latest estimate show that overweight or obesity-related conditions cost the NHS a staggering £5.1billon each year (figure from the government office June 2012).

We have contacted the UK Department for Health for their views on the issue to which we received the following response.

“The Government is concerned about the prevalence of obesity and its serious implications for health and wellbeing”.

“The Government is committed to helping people make healthy choices so that they can maintain a healthy weight and supports guidance from the National Institute of Health and Clinical Excellence (NICE) which recommends drugs and surgery should always be a last resort, and that a better diet and more exercise should be tried first”. 

Walking is something that can be done by almost everyone and in the main doesn’t require any expensive equipment. As long as you have a pair of comfortable shoes, sensible clothing, a bottle of water you’re ready to go.

10 Benefits to walking

1.    Walking improves fitness - walking is one of the best ways to start to improve your fitness, walking for just 30 minutes 3 times a week can help increase your fitness levels
2.    Weight loss - walking at 3 - 4 miles an hour the average person will burn around 125 calories per mile; by walking 3 times a week for just 30 minutes you'll burn around 700 - 750 calories, that's the equivalent of four packets for crisps or 3 chocolate bars.
3.    Helps to prevent type 2diabetes - Increasing the amount of walking you do to around half an hour 5 times a week (although being generally more active can help) has shown to improve insulin sensitivity and prevent diabetes.
4.    Reduces Stress - Exercise in general has shown to help reduce stress and walking is no exception. It helps to not only take your mind off stressful life situations but also reduce the effect of stress on the heart.
5.    Improved Sleep - Walking can not only improve your sleep but also help you fall asleep more easily, however walking just before you head off to bed is not advisable.
6.    Boosts energy levels - Walking has been proven to improve your energy levels.
7.    Improved immune system - Regular walking can help to improve your immune system which, in turn help to fend off common colds keeping you healthier.
8.    Boosts confidence - With your new found fitness and energy you can feel more confident about your body, tell everyone that you've had to buy a new wardrobe as your old clothes don't fit you anymore.
9.    Can be done almost anywhere - Walk can be done almost anywhere; you should change your route regularly to keep it interesting and take the time to look around as you walk. This will also help to make the time pass by quicker.
10.    Walking can help you live longer - With the large number of health benefits walking can help you live a longer life. Walking just 2miles a day can reduce the risk of disease by up to 50%.

It’s now recommended that adults should participate in at least 150 minutes of medium to high intensity exercise each week. For this reason we hold walking at the centre of our Wild About Fitness boot camps as one of the prime ways to both lose weight and to get fit. We believe that fitness is for everyone and focus on exercise that can be done once you return home from your course.

Recent Supporters

profile pic
Hat Wilding
almost 2 years ago
profile pic
Simon Wilding
almost 2 years ago
profile pic
Russell Wilding
almost 2 years ago
profile pic
Anna Reeves
almost 2 years ago
profile pic
David Cascino
almost 2 years ago
profile pic
Cassio Campos
almost 2 years ago
profile pic
Andrew Essex
almost 2 years ago