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by Kilby Blades category: Book
Naughty Girls Need Love Too
It's tough out there for authors and publishers who deal in steamy and erotic romance. Why? Because platforms like Facebook and Amazon don't let us advertise adult content. Even though romance makes up 70% of the fiction market and a large percentage of that is erotic romance, there's not a level playing field for authors who want to get the word out about their books. By supporting this Thunderclap campaign, you'll help me spread the word about my new book, Marketing Steamy Romance, which has been written to help authors of restricted content learn how to market their books.
The Book Teaser for Marketing Steamy Romance
Is your book dripping with deliciousness? Seething with steam? Boiling with sultry heat? Congratulations! You just wrote yourself into an advertising problem. Mainstream authors can earn new readers through mass market advertising networks. But not you, my naughty friend. Your racy blurbs and steamy covers flout the rules set forth by important ad platforms like Facebook, Google, and Amazon.
Marketing Steamy Romance distills what I’ve learned as a 15-year digital marketing veteran and writer of erotic romance into actionable advice for authors. The first half of the book presents strategies for creating book covers, blurbs, video trailers, ads and other assets that are less likely to be rejected by major ad networks. The second half presents a litany of marketing alternatives—from smart modifications of standard approaches to guerilla tactics—in case you can’t, or just plain don’t want to, tone down your creatives. A section on practical matters like dealing with reviews from offended readers, bans and blocks on social profiles, and thinking through disclosures and disclaimers, is included as a bonus.
This is a book about anticipating challenges, navigating around problems, and helping authors of steamy content understand their place in the marketing ecosystem. Its wisdom comes not only from romance novel marketing, but also from my experience advertising other restricted products for non-literary clients. Marketing Steamy Romance is crafted to transcend the advice of well-meaning marketing manuals—advice that simply doesn’t fit for purveyors of racy content—and to divert authors from mistakes that cost time, frustration and money.
A business executive by day, a writer of smart contemporary fiction by night, a lover of words and an admirer of the artists who arrange them cleverly. I'm the mother of two, an oenophile, a cinephile, and above all else, a hopeless fic fiend.