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by Carolyn Butler-Madden category: Book
Giving is recognised as one of the greatest drivers of happiness, which is why on Tuesday March 20th International Day of Happiness I'm inviting people to buy "Path To Purpose" ebook on Amazon for 99 cents and give a child something to smile about.
Every Amazon ebook purchased on this day gives one month’s access to a fun and safe playground to a disadvantaged child in Cambodia. This is possible through our partnership with the amazing team at B1G1 Business for Good and Non-Profit Organisation Child’s Dream.
1 Path To Purpose ebook = 1 month access to a playground
It’s hard for most of us to imagine something as basic as a playground making a difference, but it does. Children are naturally wired to play and have fun. Together, our contribution will provide these children with a safe place to develop physically and socially.
Why am I asking you to help me promote this message?
I believe business can be a powerful force for good and I want to put social purpose on the radar of every CEO in Australia (and beyond). By promoting my ebook I hope to get it into as many hands as possible - CEOs and people who can influence them (directly or indirectly).
Path To Purpose is a book for businesses that are navigating the purpose maze. The book unlocks the secrets of brands that are doing well by doing good. By giving time, money or support to a cause, brands can contribute to society and also gain so much value themselves – happier, more productive employees, brand differentiation and stronger sales.
I would love if this promotion enabled us to build one whole playground. That would mean selling 15,000 ebooks on Amazon on March 20th. Maybe I’m dreaming. It's a big target I know, but how incredibly special would it be if we could do it; and such an amazing way to mark International Day of Happiness.
Thanks for your support,
Author, speaker and cause marketer, Carolyn believes business and marketing can be a powerful force for good in the world. Through her marketing consultancy, Sunday Lunch, she works with brands to enable them to do well by doing good, unlocking win-win outcomes (brand and social value) through a cause marketing approach.