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Empower Guatemalan mothers

by Levi's category: Cause

“Help Guatemalan moms send their daughters to school: buy socially-responsible gifts and support girls' education. http://thndr.it/U2wgM6

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Levi's
Supporters
171 of 100
171% of goal supported
Social Reach
745,885
People
Time Left
Complete

Complete

This campaign ended on December 12, 2012 at 1PM

Empower Guatemalan mothers

One in six indigenous girls in Guatemala complete the 6th grade.

This is because the majority of indigenous Guatemalans live below the extreme poverty line, and parents can’t afford the school fees and costs of uniforms and books. Kids are also needed to help work and support the family. Without an education, it’s extremely difficult for kids to break out of the cycle of poverty they are born into.

Traditional development efforts approach the effects, not the causes, of this kind of cyclical poverty. Levi Strauss has partnered with Mercado Global, a non-profit social enterprise, to provide an answer: sustainable sources of income.

Mercado Global empowers indigenous women in Guatemala to break out of poverty and become rural entrepreneurs, hand-crafting products for companies like Levi’s out of their own homes and growing their community businesses. When you buy gifts from Mercado Global’s collections, your dollars go directly back to helping these women provide for their families.

And the success has been staggering: so far, over 2,000 indigenous children have gained the opportunity to go to school because of this award-winning model. Help us give that opportunity to 2,000 more this year.

You can help:

1. Buy a hand-woven Mercado Global bag, scarf, or clutch this holiday season

2. Sign up for the Mercado Global newsletter to stay in the loop about on-the-ground impact and events in your area

3. Make a donation to support the expansion of training and education programs

4. Visit http://www.mercadoglobal.org/pages/e2e to learn more

Organizer

Levi's

This holiday season Levi's® invites you to join us in the spirit of giving by donating your voice to some of our favorite charitable organizations from around the globe. Learn more about Mercado Global, and take action.

In the spirit of our founder, Levi Strauss, we’ve been giving back to the communities where we operate for more than 155 years. Our goal is to run our business and create our products in a way that protects the planet and supports the people who make them.

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