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How Matters
“I believe HOW food is made matters. If you do too, share the #howmatters message: http://thndr.it/1d6Vh2J
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Chobani
 
At Chobani, we believe how matters. How we use only natural ingredients, how we locally source our milk, how we treat our people, how we support our communities, how we never use preservatives or artificial sweeteners. A cup of yogurt won’t change the world, but how we make it might.
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Imagine a world where you know how your food is made. Where you can pronounce every ingredient in it. A world where “only natural ingredients” or “made with real fruit” isn’t talked about, because it’s a given.

It’s not as far-fetched as it sounds. In fact, it’s what every food manufacturer in the U.S. should strive for, and every single American should demand: real food that's made with only natural ingredients. Take a stand against artificial sweeteners. Turn down preservatives. Say no to dairy that comes from cows treated with rBST*. It’s time to challenge the food industry to stop taking shortcuts, do things the right way, and recognize that how our food is made matters.

If you agree that how matters, join our Thunderclap now, and together we can say, "I believe how food is made matters. If you do too, share the #howmatters message: http://thndr.it/1bvTIeP."

According to the FDA, no significant difference has been shown, and no test can now distinguish, between milk from rBST treated cows and untreated cows.

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