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Stop the Texts Thunderclap

by Stop The Texts category: Health

“This Distracted Driving Awareness Month I’m keeping my eyes on the road & phone out of sight. Join me! #stopthetexts

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Stop The Texts
Supporters
254 of 250
101% of goal supported
Social Reach
612,988
People
Time Left
Complete
Ends Apr 02, 12:00 PM EDT

Complete

This campaign ended on April 02 at 12PM

Nearly 500,000 young adults each year are injured due to various forms of distracted driving, including texting, mobile instant messaging, updating social media platforms, sending photos, etc. It's a habit deadlier than drunk driving. We live in a constantly connected world where multitasking is second nature and communicating is instant. Coupled with this compulsion, teens and young adults are overly confident in their ability to 'safely' text while driving.

To stop this dangerous behavior, the Ad Council collaborated with the office of the State Attorneys General and the National Highway Traffic Safety Administration (NHTSA) to create a Texting and Driving Prevention campaign. The campaign targets young adult drivers and aims to show them the consequences of this seemingly benign behavior. The campaign features Public Service Advertising (PSAs) in TV, radio, outdoor and web, as well as integrated digital and social media platforms. All advertising drives consumers to StopTextsStopWrecks.org where consumers can find tips and tactics for how to curb this behavior.

Organizer

Stop The Texts
@stopthetexts

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org.

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