8 Creative Ways to Use Instagram Polls for Business in 2022

8 Creative Ways to Use Instagram Polls for Business in 2022

Looking to boost engagement and generate more attention for your profile? Instagram polls are the answer. 

Instagram stories is one of the most popular content formats on the platform, with over 500+ million active users daily. The Instagram polls feature is a great way to add an element of fun and interaction to your stories. 

They’re not just a way to catch people’s attention. Instagram polls allow you to actively engage with your audience and gather important information for your profile. This engagement will not only increase your social proof, but also help you to create even better content in the future with real market research. 

We’re going to give you the rundown on how to use Instagram polls creatively for your brand or business, including the two following options: 

  1. The classic Instagram poll, with two options to choose from 
  2. The emoji slider, which will gage audience reactions and sentiment. 

Let’s take a quick look at what an Instagram poll is, how you can use it in your story, as well as 8 creative ideas for implementation in your content. Let’s do this! 

What is an Instagram Poll?

Instagram Poll

The polls feature on Instagram stories is an interactive feature that allows you to ask questions and receive feedback from your audience. Polls can help you to learn something about your audience, as well as highlight products/features in a natural and organic way. 

Some popular types of content that you can use Instagram polls with include: 

  • Yes or No Instagram poll 
  • Sliding scale polls for rankings and feelings 
  • This or That Instagram poll

We’ll discuss some of the ways you can use these Instagram polls in your stories, but first let’s take a look at how to create Instagram polls. 

How to Create Instagram Polls 

It’s pretty simple to add Instagram polls to your stories: 

  1. Create a new Instagram story by tapping the Plus button at the top of Instagram and selecting Story. You can also tap your profile icon in the top left of the story feed to add a new story. 
  2. Take a photo/video or upload one from your camera roll. 
  3. Tap the Sticker icon at the top of the screen; it’s a square icon with a smiley. 
  4. Tap the Poll sticker icon.
  5. Fill in the question or text for your poll, and then type in your answer options. They may just be Yes or No, but you can add custom text like, “I love it!” or “Not for me.” 
  6. Tap Done when you’ve created your poll, drag it to the desired location on your story. Finish editing your story so it appears as you want it to. 
  7. Tap the Arrow button at the bottom of the screen and then click Share to post it to your story. 

And that’s it! 

If you’d like to use the sliding scale feature, you can follow the first three steps and instead of choosing the poll sticker icon, choose the sliding scale with the heart-eye emoji

You’ll then type in your desired text (or leave it blank) and choose an emoji that you want to appear on the sliding scale (the default is heart-eye emoji). 

Follow the remaining steps, 6-7, and you’re good to go! 

*Note: You can include both the sliding scale as well as poll stickers in your story, but you may consider keeping them in separate stories so as not to overwhelm your audience in what actions they should take. 

Ready to get some creative ideas on how to use Instagram polls? Here we go! 

8 Ideas for Using Instagram Polls 

These are some of the best and most practical ways to use Instagram polls in your stories. You can let your creativity run wild! We are excited to show you some fun and engaging ways they are used, but feel free to adjust them and add your own personal twist. 

Remember, you want your stories to appeal to your target audience, be a reflection of your brand or business, and gain the most valuable and relevant information from your followers/viewers. 

1. Learn More about Your Community and Followers 

How much do you really know about your target audience? Your current Instagram followers? Your community? 

In real life, when we want to get to know someone, we ask them questions. To keep that same authenticity and translate it to Instagram, why not use Instagram polls? 

Polls give you a seamless and simple way to learn more about your followers— what do they like? What do they dislike? What do they expect from you, and what do they want to see more of? 

Through Instagram polls, your audience will have the chance to vote on anything. Do they prefer videos or pictures? Would they rather have seasonal coffee or tea beverages from your cafe? Don’t forget that polls can be manipulated by buying votes.

Your audience can respond to anything you want them to using Instagram polls, providing them with fun and interactive content while providing you with valuable data. While you won’t be able to create complete user profiles, you’ll have a lot of insight into who they are through preferences. 

For example, the swimwear brand Mimi & August implemented Instagram polls to ask their followers what type of bikini bottom cuts they preferred, offering options like high waist, extra high waist, low rise, and hipster cut. 

You can post a variety of options in different Instagram stories, and then narrow it down to the most popular options to see which one comes out on top. This can even be presented as a type of bracket-style contest to see which is the ultimate winner. March Madness, anyone? 

With this simple and effective implementation of Instagram polls, you’ll know exactly what your followers, customers, and audience prefers, thus directing you to the right focus for your products. 

2. Entertain or Educate Your Audience 

Social media was built for connecting with others, but it’s also evolved into a place that people come to for advice, knowledge, and entertainment. This is what you should aim to present through Instagram polls. 

When you provide valuable content that is relevant to your target audience, people will want to come back and check out your profile on a regular basis. 

You can decide on the tone and mood of your content— is your brand more playful? Educational? Sophisticated? Informative? Entertaining? The possibilities are endless, and you may want to consider using a mix of the above to appeal to your viewers and followers. 

No matter what you choose, make sure that you keep a consistent brand personality and aesthetic in all of your content pieces. 

For example, the wellness and meditation app Headspace implemented Instagram polls to teach their followers about mindful eating and reflection practices. This added to their use of the app and users got some bonus tips, which added value to Headspace’s Instagram profile for its user base. 

Another fun example of Instagram polls is what Vanity Fair did in 2018 when the royal wedding was upcoming. They added in some fun questions to see if the participant was “smarter than an Englishman.” 

SparkNotes is also a master at doing this; they frequently post quotes from classic novels and literary works, offering two options to their followers to see if they can guess which work it came from. 

Many internet users are looking for answers to their problems or questions, which is why incorporating interactive yet informative content can be such a win in your Instagram strategy. You’ll increase your trustworthiness and authority in your niche. 

3. Boost Your Engagement 

Boost Engagement 

Instagram’s algorithm works based on a variety of ranking signals, and one of the most important among them is engagement. When you have more engagement, your content will be prioritized and appear at the top of your followers’ feeds, and may even be featured on the explore page. 

Using Instagram polls is a great way to passively boost engagement. Some of the most active Instagram users are found viewing stories, which means they’re likely to participate in a poll since it’s incredibly fast and also provides a way to pass the time when browsing around. 

When users engage with your polls, they are building a relationship with your profile, and Instagram is likely to show your future content to them at the top of their feeds, gaining you more regular viewers. 

It’s a total win-win: you gain valuable insight through market research, boost your engagement levels, and users have a fun and interactive way to connect with your brand, which also boosts loyalty and community. 

4. Drive Traffic to Your Website 

Instagram is an especially popular platform for marketing and driving revenue. After all, that’s the whole reason why the platform introduced features like story links and shoppable posts. It’s easier than ever to create sales funnels directly within Instagram. 

What if you could also harness that power and get people to visit your website as well? 

Using the Instagram stories links feature, you can do that. Previously, only users with over 10k followers were able to add links in their stories using the “swipe-up” feature, but now, you can use the link sticker to add a link in your story, no matter who you are or how many followers you have. 

You’ll need users to take action and click on your link to visit your website of course, but Instagram polls can help with that. 

You promote your website content directly within your IG stories by creating polls and asking them to vote on their predictions or what they thought of some element of your website— perhaps a blog post, a way to do something, or even your new product line. 

Requiring them to visit your website before answering the poll is a great way to drive action and get them clicking that link. 

Your content remains compelling, you boost your Instagram engagement, and you also increase your click-through rate and get more traffic for your website. 

5. Get Direct Feedback and Ideas 

Perhaps you’ve launched a fantastic product and have seen success, but you’re ready to introduce something new. You’re having trouble figuring out what will be the most successful among your audience and customers. 

Fear not— Instagram polls can help. 

You can create an Instagram poll to figure out which of your ideas are popular among your audience, and/or which type(s) of products they want to see more of. 

For example, if you’re a fashion company, you may create a classic Instagram poll that asks, “for fall, do you prefer jackets or scarves?” 

Let’s say that the same fashion company is considering launching a line of new pants. They may post some concept photos and add in the slider poll, asking “How much do you love our new collection?” or “Would you wear?” 

Polls like these are important ways to ensure that you’re getting the right products and services out to your audience and will see the real-world results you’re looking for. It’s a fun and engaging way to do market research without pestering people or imposing on them. 

In fact, Instagram users are much more likely to be open to giving feedback in this format, so it’s very important to take advantage of the feature! 

6. Generate Interest in Your Brand 

With so much competition on Instagram, even if you’re one of the best in the biz, it can be difficult to generate interest in your profile if your customers aren’t engaged with your content and don’t keep you in mind after they’re done browsing. 

This means you should have a brand awareness strategy that engages users in an impactful and memorable way. Instagram polls can do exactly that. 

You can captivate your audience through Instagram stories so that they understand who your brand is, what you’re about, and why your brand’s personality is relatable to them. This relationship-building use of Instagram polls helps to connect your community. 

When you actively include your followers and viewers in the decisions your brand makes, they feel like they’re a part of a community and contribute in a meaningful way. This level of connection and engagement creates interest and loyalty in your brand. 

Ask your followers to help vote on the next product you’re going to release, the topic of your next blog, or which item is the best seller. Don’t forget to keep them updated on the results so that they can see you deliver on your word. 

Instagram polls can also help you to differentiate your brand from competitors and keep you at the top of consumers’ minds. 

For example, MailChimp creates polls with their company mascot, Freddie the Chimp, to include users and add an element of fun to their stories. This sets them apart from competitors. 

On a regular basis, MailChimp releases Instagram polls that showcase their mascot in different versions, asking users to vote on which one is their favorite. This sets them apart from the competition and is a playful way to show the brand’s personality. 

Adding that element of entertainment and playfulness connects with your followers, making them more likely to care when you post product updates and brand announcements. Strengthening the connection with your audience is a key element of Instagram success. 

7. Promote Your Marketing Campaign 

While many brands and businesses focus on Instagram ads or in-feed shoppable posts, don’t ignore Instagram stories. There are users of Instagram that only view Instagram stories regularly, and you don’t want to isolate your audience! 

Having a well-rounded content strategy for marketing campaigns is the best way to see success, and that includes using Instagram polls. Get customers to interact with your campaigns. 

When you ask your followers to participate in a poll, they are participating directly with your Instagram campaign. This shows the first level of interest; use subsequent stories to feature Instagram shoppable posts (if you sell physical products), drive traffic out to your website, get people to sign up for your mailing list, or whatever other goal you have. 

Engaged followers and viewers are the ones that are likely to become customers, so take advantage of that interest and remain active and connected with Instagram polls. 

8. Get Insight about Your Products and/or Services

Curious as to whether or not your products are well-received by your customers, or wondering what their favorites are? You can use Instagram polls to do so without being invasive or tedious for users to complete. 

Remember, 500+ million users are active on Instagram stories every day, so what is more likely: you getting a response from a 2-second Instagram story poll, or an email survey that users have to open, fill out, and send back? 

Instagram polls make it easier than ever to gain insight from consumers about your products, services, content, and brand in general. Use Instagram polls to ask your audience to pick between two choices, or rank one choice with the sliding scale. 

For example, if you’re trying to figure out what feature would be more useful for users of the app you developed, ask them in your poll. Give them choices, and after seeing the results, you can decide on the best course of action for your brand. 

If you’re a travel blogger, for instance, ask your followers what they want to see more of— restaurants, or beach scenes? You can then focus your content creation on that in the coming days or weeks for better reception overall. 

Final Thoughts: Instagram Polls for the Win 

Instagram content goes so far beyond in-feed posts these days. The introduction of Instagram polls has significantly helped brands and businesses generate interest in their products and services, get customer feedback, and do market research without being salesy or annoying. 

You can use engaging and fun stories to boost your engagement rate, get more regular viewers and profile visitors, build relationships with your customers and followers, as well as strengthen your brand’s personality. 

That’s where planning comes into play— you should be creative with your Instagram stories and polls, not lazy. Everything you do should be reflective of your brand, with the goal of increasing your followers’ perception of you through authenticity and relevance. 

Experiment with different Instagram polls and do some research of your own by looking through IG stories and taking note of how other brands/businesses are using them. If you see something you like, tweak it and make it your own. 

Your content will be more memorable when you use Instagram polls, and you’ll have some incredibly valuable information gained from followers who feel like they’re a part of your brand.