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Frequently Asked Questions

What is Thunderclap?
Thunderclap is a tool that lets a message be heard when you and your friends say it together. Think of it as an "online flash mob." Join a Thunderclap, and you and others will share the same message at the same time, spreading an idea through Facebook, Twitter, and Tumblr that cannot be ignored.

What exactly am I agreeing to when I authorize my Facebook or Twitter account?
You’re allowing Thunderclap to share a single message on your behalf. This is only the case when you click the button on the campaign page to support with Twitter, Facebook, or Tumblr. After the campaign is complete, we won’t post any additional messages.

Will you only post to my account, or to my friends' accounts as well?
Just your feed. We won't spam your friends; that wouldn't be nice.

Wait, but why does the authorization message say you need access to my friends list?
In order to calculate social reach for Facebook, we'll need the "Friend list" permission. We'll never interact with your friends' accounts, store their information, or post on their behalf. We use that permission for the sole purpose of calculating social reach.

How is social reach determined?
There's no fancy math involved, its just the sum total of the friends and followers of a campaign's supporters. Many factors influence the reach of a social media campaign including the time of day a message is posted, the filtering algorithm of the platform (Facebook filters, Twitter and Tumblr currently do not), and how engaging the content may be. If a post is heavily liked or retweeted for example, it's reach could extend well beyond the initial audience.

What if I decide that I no longer want to support a campaign?
You can always opt out of a specific campaign by returning to the campaign page and following the prompts.

Can I delete my account?
Yes. Log into Thunderclap using the same account you used to support a campaign. Then, click "My Account" in the top right corner, navigate to "Profile," and click the red "Delete Account" button.


For campaign organizers:

I’ve submitted my Thunderclap but it has not been approved yet. What’s up?
We typically approve campaigns on our Spark plan within 2-3 days. For expedited approval, be sure to select a Lightning, Storm, or Pro plan!

How much does it cost?
There is no charge to create or support a basic Thunderclap. For details on our premium paid options, click here.

Can I use a link shortener for my URL?
Thunderclap automatically shortens the URL you submit to a "thndr.it" link, so don’t worry about shortening it before you submit it.

My message link isn't going to be ready until closer to my campaign launch. Can I still submit a campaign?
Yes! You can edit the message link field at any time prior to your Thunderclap's launch date. For now, submit your campaign with a placeholder link. You'll be able to swap in the correct link later on.

What's the advantage to choosing a larger supporter goal (like 500)?
It's really just perception. If you meet and exceed a higher goal, it may appear to be more of an accomplishment than exceeding a smaller one. However, we encourage most organizers to start with a more modest goal (100 or 250) to allow them to gain some early momentum. Keep in mind that the goal can be raised later.

How do I promote my Thunderclap?
Share the link to your campaign page with your friends on social media and email as often as possible leading up to your campaign’s launch date. You should also check out our handy guide for strategic promotion tips.

What if I don't reach my supporter goal?
If you don't recruit enough supporters by your campaign's end date and time, your messages will not blast out. Be sure to actively promote your campaign to build support!

I run a Facebook page for a brand or organization. Can I support a Thunderclap campaign as my page?
No. Because Facebook pages have likes instead of friends, they can’t directly back a Thunderclap campaign. However, page admins can still post the link to a campaign page on their organization’s page and encourage fans to support it.

I want to embed the Thunderclap widget on my site. Can I have the code?
Sure! You can find the instructions here.

How large is the main photo on the campaign page?
1200px x 627px

I have more questions about Thunderclap.
Email us at help@thunderclap.it and we'll help you out!


Published Thunderclap Posts FAQs

Will a photo show up in my supporters' published posts at the end of the Thunderclap?
It depends. Facebook typically pulls the image from your campaign page. Twitter tends to display an image pulled from your message link URL (more on this later) or no image at all.

What's the best way to get a photo to show up in my supporters' Twitter posts?
You can see the photo that Twitter will most likely post by pasting your message link URL into Twitter's validator tool. If the photo that shows up isn't the one you want, you may need to adjust your message link URL's Twitter card tags. Most posts do not contain an image.

A Thunderclap Tweet without an image
This Tweet contains an image pulled from the message link, which is an iTunes URL.

What's the best way to get a photo to show up in my supporters' Facebook posts?
Facebook typically dispays your Thunderclap campaign page photo in the final posts. In some cases, especially for campaigns with a message link that points to a Kickstarter page, Facebook will override that photo and display a video or a different photo instead. On rare occasions, Facebook may display a blank image in the final posts.

This is a typical Thunderclap Facebook post. The image is the one from the Thunderclap campaign page.
If your message link points to a Kickstarter page, Facebook may substitute a video in place of the campaign page photo.

More questions about how your supporters' posts will look when your Thunderclap tips?
Email us at help@thunderclap.it.